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帮助找到我
案例简介：概要 澳大利亚每年有 38,000 人失踪。每 15 分钟就有一人。该国的失踪人员是一个严重的社区问题，失踪人员宣传网络是一个帮助寻找失踪澳大利亚人的非营利组织, 希望通过将澳大利亚变成一个大型搜索引擎来寻找他们的失踪。 观众 79% 的澳大利亚人是在线的，搜索引擎是互联网的基础，允许任何在线的人在短短几毫秒内给网络带来秩序。这使得有机会将网络用户的第一个接触点从一个功能工具, 作为一个集体参与社区，帮助失踪的澳大利亚人的家人和朋友，他们可能没有任何资源或途径找到他们所爱的人。 客户简报或目标 这是一场关于失踪人员宣传网络 (MPAN) 的运动，一个帮助寻找失踪澳大利亚人的非营利组织，改变了互联网最重要的功能 -- 搜索栏, 创建一个创新的、快速的和直接的渠道来帮助寻找失踪的人。 “帮助找到我” -- 一个世界第一的全国性倡议,在为期七天的运动中，让日常澳大利亚人和大公司都参与进来，接触到接近总人口的 43%，集体提高认识，帮助失踪澳大利亚人的家人和朋友。在零媒体投资的情况下，“帮助找到我” 的媒体价值超过了 AUD190，000 (USD150，000)。最重要的是，该运动帮助 MPAN 接触了更多的观众，继续努力提高对澳大利亚失踪人员的认识。 执行 为了扩大对澳大利亚失踪人员的搜索，MPAN 推出了 “帮助找到我” -- 世界第一, 全国范围的倡议，通过简单的在线搜索，有可能接触到几乎每个澳大利亚人。当用户登陆参与网站并使用搜索功能时，失踪人员的个人资料和图像将自动弹出。任何可能有任何信息或想了解更多信息并参与其中的人都可以获得活动网站的链接。为了进入消费市场的很大一部分，“帮助找到我” 合作的澳大利亚公司,许多公司 “捐赠” 了他们高流量网站的搜索栏。包括圣乔治银行集团、墨尔本银行、 BankSA 和 Mitre10 (澳大利亚在家居装修和五金行业的第二大参与者) 在内的公司, 有一些参与 “帮助找到我” 的主要公司。 结果 在为期七天的活动中，“帮助找到我” 向澳大利亚 1000万多人伸出援手，覆盖了澳大利亚近 43% 的人口。在这些网站上使用 MPAN 资产的平均时间为 1 分钟 30 秒，是在富媒体横幅上使用时间的 3.5 倍。在澳大利亚公司 6 家大公司的参与推动下，“帮助找到我” 在全国获得了进一步的势头，MPAN 和该运动在 150 多份印刷和在线出版物中出现,包括《悉尼先驱晨报》、《每周评论》的封面和澳大利亚广播公司的广播电台，帮助在全国范围内放大 MPAN 的信息。在零媒体投资的情况下，“帮助找到我” 的媒体价值超过了 AUD190，000 (USD150，000)。最重要的是，该运动帮助 MPAN 接触了更多的观众，继续努力提高对澳大利亚失踪人员的认识。 机密信息 将搜索栏变成帮助传播失踪人员信息的工具的插件是免费创建的。所有运行这个想法的合作伙伴网站都这样做了，因为他们已经将搜索栏捐赠给了这项事业，因此没有任何费用。因此，失踪的澳大利亚人的脸被看到 600,000 次，没有任何媒体成本。这个想法产生了价值 150,000 美元的免费公关，并确保近 1000万人听说帮助找到我。
帮助找到我
案例简介：Synopsis 38,000 people go missing in Australia each year. That is one person every 15 minutes.Missing persons in the country is a serious community issue, one that Missing Persons Advocacy Network (MPAN), a non-profit organization to help find missing Australians, hopes to eradicate by turning Australia into one big search engine to find their missing. Audience 79% of Australians are online and search engines are the foundation of the Internet, allowing anyone online to bring order to vastness of the web in mere milliseconds. This gave rise to the opportunity to turn a web user’s first point of contact from a functional tool, into one that engages the community as a collective and help families and friends of missing Australians who might not have any resources or avenues to find their loved one. Client Brief Or Objective This is a campaign about how Missing Persons Advocacy Network (MPAN), a non-profit organization to help find missing Australians, transformed the Internet’s most important feature – the search bar, creating an innovative, fast and direct channel to aid finding a missing person.‘Help Find Me’ – a world-first, nationwide initiative, engaged both everyday Australians and major corporations during a seven-day campaign period to reach close to 43% of its total population to bring awareness collectively and help families and friends of missing Australians.With zero media investment, ‘Help Find Me’ earned over AUD190,000 (USD150,000) in media value. Most importantly, the campaign helped MPAN reached a much larger audience in its continued bid to raise awareness of Australia’s missing persons. Execution In an effort to widen the search for Australia’s missing, MPAN launched ‘Help Find Me’ – a world-first, nationwide initiative with the potential to reach almost every Australian through the simple act of searching online. When a user lands on a participating website and uses the search function, the profile and image of a missing person will automatically pop up. A link to the campaign website is included for anyone who may have any information or wants to learn more, and get involved.In order to reach a significant portion of the consumer market, ‘Help Find Me’ partnered corporate Australia, with many companies ‘donating’ the use of their high-traffic website’s search bar for the cause.Companies including St George Banking Group, Bank of Melbourne, BankSA, and Mitre10 (Australia’s second largest player in the home improvement and hardware industry), are some of the major corporates involved in ‘Help Find Me’. Outcome During the seven-day campaign, ‘Help Find Me’ reached out to over 10 million people in Australia, covering close to 43% of its total population. Average time spent on the MPAN asset on these websites was 1 minute 30 seconds, 3.5 times more than time spent on rich media banners.Fueled by participation of 6 major companies from corporate Australia, ‘Help Find Me’ gained further momentum in the country when MPAN and the campaign was featured in over 150 print and online publications, including The Sydney Morning Herald, the front cover on The Weekly Review, and by the Australia Broadcasting Corporation radio stations, aiding in the amplification of the message of MPAN across the country. With zero media investment, ‘Help Find Me’ earned over AUD190,000 (USD150,000) in media value. Most importantly, the campaign helped MPAN reached a much larger audience in its continued bid to raise awareness of Australia’s missing persons. Confidential Information The plug-in that transformed the Search bar into a tool to help spread word about missing people was created for free. All the partner websites that ran the idea did so because they had donated their Search bars to the cause, hence no fees were incurred.As a result, faces of missing Australians were seen 600,000 times without any media cost.The idea generated free PR worth $150,000 and ensured that close to 10 million people heard about Help Find Me.
Help Find Me
案例简介：概要 澳大利亚每年有 38,000 人失踪。每 15 分钟就有一人。该国的失踪人员是一个严重的社区问题，失踪人员宣传网络是一个帮助寻找失踪澳大利亚人的非营利组织, 希望通过将澳大利亚变成一个大型搜索引擎来寻找他们的失踪。 观众 79% 的澳大利亚人是在线的，搜索引擎是互联网的基础，允许任何在线的人在短短几毫秒内给网络带来秩序。这使得有机会将网络用户的第一个接触点从一个功能工具, 作为一个集体参与社区，帮助失踪的澳大利亚人的家人和朋友，他们可能没有任何资源或途径找到他们所爱的人。 客户简报或目标 这是一场关于失踪人员宣传网络 (MPAN) 的运动，一个帮助寻找失踪澳大利亚人的非营利组织，改变了互联网最重要的功能 -- 搜索栏, 创建一个创新的、快速的和直接的渠道来帮助寻找失踪的人。 “帮助找到我” -- 一个世界第一的全国性倡议,在为期七天的运动中，让日常澳大利亚人和大公司都参与进来，接触到接近总人口的 43%，集体提高认识，帮助失踪澳大利亚人的家人和朋友。在零媒体投资的情况下，“帮助找到我” 的媒体价值超过了 AUD190，000 (USD150，000)。最重要的是，该运动帮助 MPAN 接触了更多的观众，继续努力提高对澳大利亚失踪人员的认识。 执行 为了扩大对澳大利亚失踪人员的搜索，MPAN 推出了 “帮助找到我” -- 世界第一, 全国范围的倡议，通过简单的在线搜索，有可能接触到几乎每个澳大利亚人。当用户登陆参与网站并使用搜索功能时，失踪人员的个人资料和图像将自动弹出。任何可能有任何信息或想了解更多信息并参与其中的人都可以获得活动网站的链接。为了进入消费市场的很大一部分，“帮助找到我” 合作的澳大利亚公司,许多公司 “捐赠” 了他们高流量网站的搜索栏。包括圣乔治银行集团、墨尔本银行、 BankSA 和 Mitre10 (澳大利亚在家居装修和五金行业的第二大参与者) 在内的公司, 有一些参与 “帮助找到我” 的主要公司。 结果 在为期七天的活动中，“帮助找到我” 向澳大利亚 1000万多人伸出援手，覆盖了澳大利亚近 43% 的人口。在这些网站上使用 MPAN 资产的平均时间为 1 分钟 30 秒，是在富媒体横幅上使用时间的 3.5 倍。在澳大利亚公司 6 家大公司的参与推动下，“帮助找到我” 在全国获得了进一步的势头，MPAN 和该运动在 150 多份印刷和在线出版物中出现,包括《悉尼先驱晨报》、《每周评论》的封面和澳大利亚广播公司的广播电台，帮助在全国范围内放大 MPAN 的信息。在零媒体投资的情况下，“帮助找到我” 的媒体价值超过了 AUD190，000 (USD150，000)。最重要的是，该运动帮助 MPAN 接触了更多的观众，继续努力提高对澳大利亚失踪人员的认识。 机密信息 将搜索栏变成帮助传播失踪人员信息的工具的插件是免费创建的。所有运行这个想法的合作伙伴网站都这样做了，因为他们已经将搜索栏捐赠给了这项事业，因此没有任何费用。因此，失踪的澳大利亚人的脸被看到 600,000 次，没有任何媒体成本。这个想法产生了价值 150,000 美元的免费公关，并确保近 1000万人听说帮助找到我。
Help Find Me
案例简介：Synopsis 38,000 people go missing in Australia each year. That is one person every 15 minutes.Missing persons in the country is a serious community issue, one that Missing Persons Advocacy Network (MPAN), a non-profit organization to help find missing Australians, hopes to eradicate by turning Australia into one big search engine to find their missing. Audience 79% of Australians are online and search engines are the foundation of the Internet, allowing anyone online to bring order to vastness of the web in mere milliseconds. This gave rise to the opportunity to turn a web user’s first point of contact from a functional tool, into one that engages the community as a collective and help families and friends of missing Australians who might not have any resources or avenues to find their loved one. Client Brief Or Objective This is a campaign about how Missing Persons Advocacy Network (MPAN), a non-profit organization to help find missing Australians, transformed the Internet’s most important feature – the search bar, creating an innovative, fast and direct channel to aid finding a missing person.‘Help Find Me’ – a world-first, nationwide initiative, engaged both everyday Australians and major corporations during a seven-day campaign period to reach close to 43% of its total population to bring awareness collectively and help families and friends of missing Australians.With zero media investment, ‘Help Find Me’ earned over AUD190,000 (USD150,000) in media value. Most importantly, the campaign helped MPAN reached a much larger audience in its continued bid to raise awareness of Australia’s missing persons. Execution In an effort to widen the search for Australia’s missing, MPAN launched ‘Help Find Me’ – a world-first, nationwide initiative with the potential to reach almost every Australian through the simple act of searching online. When a user lands on a participating website and uses the search function, the profile and image of a missing person will automatically pop up. A link to the campaign website is included for anyone who may have any information or wants to learn more, and get involved.In order to reach a significant portion of the consumer market, ‘Help Find Me’ partnered corporate Australia, with many companies ‘donating’ the use of their high-traffic website’s search bar for the cause.Companies including St George Banking Group, Bank of Melbourne, BankSA, and Mitre10 (Australia’s second largest player in the home improvement and hardware industry), are some of the major corporates involved in ‘Help Find Me’. Outcome During the seven-day campaign, ‘Help Find Me’ reached out to over 10 million people in Australia, covering close to 43% of its total population. Average time spent on the MPAN asset on these websites was 1 minute 30 seconds, 3.5 times more than time spent on rich media banners.Fueled by participation of 6 major companies from corporate Australia, ‘Help Find Me’ gained further momentum in the country when MPAN and the campaign was featured in over 150 print and online publications, including The Sydney Morning Herald, the front cover on The Weekly Review, and by the Australia Broadcasting Corporation radio stations, aiding in the amplification of the message of MPAN across the country. With zero media investment, ‘Help Find Me’ earned over AUD190,000 (USD150,000) in media value. Most importantly, the campaign helped MPAN reached a much larger audience in its continued bid to raise awareness of Australia’s missing persons. Confidential Information The plug-in that transformed the Search bar into a tool to help spread word about missing people was created for free. All the partner websites that ran the idea did so because they had donated their Search bars to the cause, hence no fees were incurred.As a result, faces of missing Australians were seen 600,000 times without any media cost.The idea generated free PR worth $150,000 and ensured that close to 10 million people heard about Help Find Me.
帮助找到我
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Help Find Me
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涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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