Mattress brand Nectar is looking to inspire people to nap and sleep better through the words and actions of a sleep-obsessed evangelist named Yawn Yawnson.Inspired by self-help gurus like Tony Robbins and Nick Vujicic, Yawnson’s fictional ‘motivational sleeper’ rouses a huge crowd to take naps and get better sleep through the “world’s quietest revolution” to “Awaken Great Sleep.”In a series of spots, Yawnson goes over the top with his hype to an audience of “bedheads”, with proclamations of “We need a nap” as he bounces on a Nectar mattress, and “There are no bad sleepers, only bad mattresses.”In the 90-second hero spot, he addresses massive crowds and extols the power of a good nap. Working the crowd into a frenzy, Yawnson brings audience members on stage to share his go-to sleep solution: Nectar – a memory foam mattress with a 365-night sleep trial. His fans go wild and partake in mattress surfing and trust falls as Yawnson chants “Free yourselves from being awake.”Nectar, by Resident, developed the spots with Brooklyn-based agency Mustache for YouTube, Facebook and Instagram platforms. The high-energy, hyperbolic tone contrasts with the placid need for sleep in a way that calls attention to sleep anxiety and how Nectar can hopefully help cure that issue.CreditsNectar by ResidentMustache