Fitbit has launched ‘Mother’s Day 3D World’, a 20-second animated film directed and animated by Cookie Studio. The film takes viewers on an excursion through a spring-time world of blooming flowers, kettlebells and yoga mats to promote its fitness watches for Mother’s Day.The animated dimension is the second iteration for Fitbit created by London-based Cookie Studio, following a winter wonderland execution for Christmas. In order to adapt the Fitbit world for this occasion, it was important that the design and palette were consistent with Fitbit's brand colours, but clearly marked a change in season from the winter world. CreditsAnimationDirected and Produced by: Cookie StudioCreative Director: Thiago MaiaProducer: Thierry LevyDesign: Alexis Rabeuf and Nicola Destefanis3D Modelling and Animators: Nicola DestefanisCompositing: Nicola DestefanisAgencyAgency: Boys and GirlsCreative Director: Laurence O ByrneProducer: Sarah ChadwickArt Director: Katie KiddCopywriter: Avril DelaneyAccount Director; Caroline KeoghAccount Manager: Sorcha BradySenior Digital Strategist: Aoife MurphyMusic/Sound Design: Denis KiltyClientDirector of Digital Marketing & eCommerce for Fitbit EMEA: Briain Curtin