营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    Isea 应用

    案例简介:活动描述 这个问题的规模真的很大,而且每天都在恶化。所以我们想到了一个解决方案,利用智能手机和平板电脑挖掘数十亿人的集体利益。我们创造了大海。这是一个移动应用程序,与 e-Geos 卫星成像公司和移民离岸援助站合作, crowdsources 寻找地中海的移民和难民,他们乘坐不适航的船只穿越地中海。该应用程序将地中海的卫星图像分成数百万小块地块。在下载应用程序时,每个用户都被分配一个独特的海域来监控。因此,每当他们发现一艘可能的移民船时,他们可以通过应用程序给它贴上标签并报告。这些信息以及坐标被传递到在地中海进行搜索和救援行动的移民离岸援助站船只上。 执行 我们创造了大海。这是一个移动应用程序,与 e-Geos 卫星成像公司和移民离岸援助站合作, crowdsources 寻找地中海的移民和难民,他们乘坐不适航的船只穿越地中海。该应用程序将地中海的卫星图像分成数百万小块地块。在下载应用程序时,每个用户都被分配一个独特的海域来监控。因此,每当他们发现一艘可能的移民船时,他们可以通过应用程序给它贴上标签并报告。这些信息以及坐标被传递到在地中海进行搜索和救援行动的移民离岸援助站船只上。 相关性 这是一个众包的想法,旨在解决地中海移民危机, 通过让每个人都有智能手机来监控大海,并帮助营救乘坐不适航的船只和小艇过海的移民。他们可以通过监控实时卫星图像并向移民离岸援助站 (MOAS) 报告来做到这一点致力于防止地中海难民和移民丧生的船只。 结果 这个想法让世界能够在他们最需要的地方 -- 在大海中间 -- 向移民寻求帮助。它还提高了人们对 MOAS 及其拯救地中海移民的努力的认识。这个想法被媒体采纳了。像 tech crunch 这样的领先科技杂志报道了这款应用,并谈论了它在海上拯救生命的潜力。此外,3 家卫星成像公司表示有兴趣成为 I SEA 应用程序及其众包努力的一部分。 概要 2015年,3,770 名移民在试图穿越地中海到达欧洲时死亡。到 2016年底,随着地中海移民人数预计将增加 400%,情况会变得更糟。移民离岸援助站 (MOAS) 的船只在地中海巡逻,正在尽最大努力帮助移民。但是他们需要更多的手段来监控广阔的大海,这样帮助就可以按时到达。因此,简短的想法是想出一个技术解决方案,帮助他们在发现移民时扩大搜索范围。除此之外,目的也是为了提高对这个问题的认识,并让世界通过 MOAS 对此做些什么。 战略 所有欧盟高层领导人都在讨论解决这个问题的可能方案,但乘坐海运路线前往欧洲的移民数量却在不断增加。死亡人数也是如此。好消息是全世界都想对此做些什么。移民在陆地上时会得到帮助,但是当他们穿越地中海的危险旅程时,几乎没有人能帮助他们。所以我们决定给数十亿拥有智能设备的人在他们身处大海的时候提供帮助。为了实现这一目标,我们与在地中海开展搜救行动的移民离岸救援站 (MOAS) 船只合作, 还有 e-Geos,它为人们提供卫星图像,让他们通过手机进行监控 -- na 设备总是靠近他们。

    Isea 应用

    案例简介:Campaign Description The scale of the problem is really huge and it’s getting worse with every passing day. So we thought of a solution that taps into the collective goodness of billions of people with smart phones and tablets. We created I SEA.This is a mobile app that, in collaboration with e-Geos Satellite Imaging Company and Migrant Offshore Aid Station, crowdsources the search of the Mediterranean Sea for migrants and refugees who are crossing it in unseaworthy boats. The app divides the satellite image of the Mediterranean into millions of small plots. On downloading the app, each user is assigned a unique plot of the sea to monitor. So whenever they spot a possible migrant ship, they can tag it through the app and report it.This information, along with the coordinates, is passed onto Migrant Offshore Aid Station ships that are carrying out search and rescue operations in the Mediterranean. Execution We created I SEA. This is a mobile app that, in collaboration with e-Geos Satellite Imaging Company and Migrant Offshore Aid Station, crowdsources the search of the Mediterranean Sea for migrants and refugees who are crossing it in unseaworthy boats. The app divides the satellite image of the Mediterranean into millions of small plots. On downloading the app, each user is assigned a unique plot of the sea to monitor. So whenever they spot a possible migrant ship, they can tag it through the app and report it.This information, along with the coordinates, is passed onto Migrant Offshore Aid Station ships that are carrying out search and rescue operations in the Mediterranean. Relevancy This is a crowdsourcing idea that aims to tackle the Mediterranean Migrant Crisis, by empowering everyone with a smart phone to monitor the sea and help rescue the migrants who are crossing the sea in unseaworthy boats and dinghies. They can do it by monitoring the real time satellite images and reporting to Migrant Offshore Aid Station (MOAS) ships that’s dedicated to preventing loss of life to refugees and migrants in distress at the Mediterranean Sea. Outcome The idea empowered the world to get help to the migrants at a place where they needed the most – in the middle of the sea. It also created awareness for MOAS and its efforts to rescue the Mediterranean migrants. The idea was pick up by media. Leading tech magazines, like Tech crunch, covered the app and talked about its potential to save lives in sea. Also, 3 Satellite Imaging companies expressed their interest to be part of I SEA app and its crowdsourcing effort. Synopsis 3,770 migrants died while trying to cross the Mediterranean to reach Europe in 2015. And by the end of 2016, it’s going to get worse with the number of Mediterranean migrants expected to rise by 400%. Migrant Offshore Aid Station (MOAS), with its ship patrolling the Mediterranean, is doing its best to help the migrants. But they need more means to monitor the big wide sea, so that help can reach on time. So the brief was to think of a technological solution that can aid them in widening their search when it comes to spotting the migrants. Besides this, the objective was also to create more awareness for the problem and empower the world to do something about it through MOAS. Strategy All top EU Leaders are discussing possible solutions to tackle this issue, but the number of migrants taking the sea route to Europe just keeps increasing. And so does the death toll. The good news is the whole world wants to do something about it. The migrants get help when they’re on land but there’s hardly anyone to help them when they take the dangerous journey across the Mediterranean Sea. So we decided to give billions of people with smart devices the power to help them while they’re in the middle of the vast sea. To achieve this, we worked with Migrant Offshore Aid Station (MOAS) ships, which carry out search and rescue operation in the Mediterranean, and e-Geos that provide satellite images for people to monitor through their phones – na device that’s always close to them.

    Isea App

    案例简介:活动描述 这个问题的规模真的很大,而且每天都在恶化。所以我们想到了一个解决方案,利用智能手机和平板电脑挖掘数十亿人的集体利益。我们创造了大海。这是一个移动应用程序,与 e-Geos 卫星成像公司和移民离岸援助站合作, crowdsources 寻找地中海的移民和难民,他们乘坐不适航的船只穿越地中海。该应用程序将地中海的卫星图像分成数百万小块地块。在下载应用程序时,每个用户都被分配一个独特的海域来监控。因此,每当他们发现一艘可能的移民船时,他们可以通过应用程序给它贴上标签并报告。这些信息以及坐标被传递到在地中海进行搜索和救援行动的移民离岸援助站船只上。 执行 我们创造了大海。这是一个移动应用程序,与 e-Geos 卫星成像公司和移民离岸援助站合作, crowdsources 寻找地中海的移民和难民,他们乘坐不适航的船只穿越地中海。该应用程序将地中海的卫星图像分成数百万小块地块。在下载应用程序时,每个用户都被分配一个独特的海域来监控。因此,每当他们发现一艘可能的移民船时,他们可以通过应用程序给它贴上标签并报告。这些信息以及坐标被传递到在地中海进行搜索和救援行动的移民离岸援助站船只上。 相关性 这是一个众包的想法,旨在解决地中海移民危机, 通过让每个人都有智能手机来监控大海,并帮助营救乘坐不适航的船只和小艇过海的移民。他们可以通过监控实时卫星图像并向移民离岸援助站 (MOAS) 报告来做到这一点致力于防止地中海难民和移民丧生的船只。 结果 这个想法让世界能够在他们最需要的地方 -- 在大海中间 -- 向移民寻求帮助。它还提高了人们对 MOAS 及其拯救地中海移民的努力的认识。这个想法被媒体采纳了。像 tech crunch 这样的领先科技杂志报道了这款应用,并谈论了它在海上拯救生命的潜力。此外,3 家卫星成像公司表示有兴趣成为 I SEA 应用程序及其众包努力的一部分。 概要 2015年,3,770 名移民在试图穿越地中海到达欧洲时死亡。到 2016年底,随着地中海移民人数预计将增加 400%,情况会变得更糟。移民离岸援助站 (MOAS) 的船只在地中海巡逻,正在尽最大努力帮助移民。但是他们需要更多的手段来监控广阔的大海,这样帮助就可以按时到达。因此,简短的想法是想出一个技术解决方案,帮助他们在发现移民时扩大搜索范围。除此之外,目的也是为了提高对这个问题的认识,并让世界通过 MOAS 对此做些什么。 战略 所有欧盟高层领导人都在讨论解决这个问题的可能方案,但乘坐海运路线前往欧洲的移民数量却在不断增加。死亡人数也是如此。好消息是全世界都想对此做些什么。移民在陆地上时会得到帮助,但是当他们穿越地中海的危险旅程时,几乎没有人能帮助他们。所以我们决定给数十亿拥有智能设备的人在他们身处大海的时候提供帮助。为了实现这一目标,我们与在地中海开展搜救行动的移民离岸救援站 (MOAS) 船只合作, 还有 e-Geos,它为人们提供卫星图像,让他们通过手机进行监控 -- na 设备总是靠近他们。

    Isea App

    案例简介:Campaign Description The scale of the problem is really huge and it’s getting worse with every passing day. So we thought of a solution that taps into the collective goodness of billions of people with smart phones and tablets. We created I SEA.This is a mobile app that, in collaboration with e-Geos Satellite Imaging Company and Migrant Offshore Aid Station, crowdsources the search of the Mediterranean Sea for migrants and refugees who are crossing it in unseaworthy boats. The app divides the satellite image of the Mediterranean into millions of small plots. On downloading the app, each user is assigned a unique plot of the sea to monitor. So whenever they spot a possible migrant ship, they can tag it through the app and report it.This information, along with the coordinates, is passed onto Migrant Offshore Aid Station ships that are carrying out search and rescue operations in the Mediterranean. Execution We created I SEA. This is a mobile app that, in collaboration with e-Geos Satellite Imaging Company and Migrant Offshore Aid Station, crowdsources the search of the Mediterranean Sea for migrants and refugees who are crossing it in unseaworthy boats. The app divides the satellite image of the Mediterranean into millions of small plots. On downloading the app, each user is assigned a unique plot of the sea to monitor. So whenever they spot a possible migrant ship, they can tag it through the app and report it.This information, along with the coordinates, is passed onto Migrant Offshore Aid Station ships that are carrying out search and rescue operations in the Mediterranean. Relevancy This is a crowdsourcing idea that aims to tackle the Mediterranean Migrant Crisis, by empowering everyone with a smart phone to monitor the sea and help rescue the migrants who are crossing the sea in unseaworthy boats and dinghies. They can do it by monitoring the real time satellite images and reporting to Migrant Offshore Aid Station (MOAS) ships that’s dedicated to preventing loss of life to refugees and migrants in distress at the Mediterranean Sea. Outcome The idea empowered the world to get help to the migrants at a place where they needed the most – in the middle of the sea. It also created awareness for MOAS and its efforts to rescue the Mediterranean migrants. The idea was pick up by media. Leading tech magazines, like Tech crunch, covered the app and talked about its potential to save lives in sea. Also, 3 Satellite Imaging companies expressed their interest to be part of I SEA app and its crowdsourcing effort. Synopsis 3,770 migrants died while trying to cross the Mediterranean to reach Europe in 2015. And by the end of 2016, it’s going to get worse with the number of Mediterranean migrants expected to rise by 400%. Migrant Offshore Aid Station (MOAS), with its ship patrolling the Mediterranean, is doing its best to help the migrants. But they need more means to monitor the big wide sea, so that help can reach on time. So the brief was to think of a technological solution that can aid them in widening their search when it comes to spotting the migrants. Besides this, the objective was also to create more awareness for the problem and empower the world to do something about it through MOAS. Strategy All top EU Leaders are discussing possible solutions to tackle this issue, but the number of migrants taking the sea route to Europe just keeps increasing. And so does the death toll. The good news is the whole world wants to do something about it. The migrants get help when they’re on land but there’s hardly anyone to help them when they take the dangerous journey across the Mediterranean Sea. So we decided to give billions of people with smart devices the power to help them while they’re in the middle of the vast sea. To achieve this, we worked with Migrant Offshore Aid Station (MOAS) ships, which carry out search and rescue operation in the Mediterranean, and e-Geos that provide satellite images for people to monitor through their phones – na device that’s always close to them.

    Isea 应用

    暂无简介

    Isea App

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入