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线索: # justsayperyod
案例简介：
线索: # justsayperyod
案例简介：
Clue: #justsayperiod
案例简介：
Clue: #justsayperiod
案例简介：
线索: # justsayperyod
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Clue: #justsayperiod
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A billboard campaign by female health app Clue is encouraging people to break down the social barriers around menstruation by using red posters containing period euphemisms along with #justsayperiod, in the metro stations around Berlin.Last year, Clue collaborated with the New York based advocacy group the IWHC to release a data report showing where women around the world felt comfortable (and uncomfortable) discussing their periods. The report also asked women to cite any euphemisms for menstruation they had encountered from family members, colleagues etc. These euphemisms have now been used as the basis for a billboard advertising campaign in Berlin, where enormous, red posters containing these euphemisms (and the hashtag #justsayperiod) have been displayed in metro stations around the city.
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