LG Electronics (LG), official partner of the England senior men’s team and Wembley Stadium connected by EE, has unveiled a £5m ATL campaign ahead of the big summer of football to support its partnership with the FA and launch its brand-new range of OLED AI TVs.The campaign concept ‘Live The Game’ is born from the insight that most England fans will experience the tournament from their living rooms. To kick off the ‘Live The Game’ campaign, LG has produced a video series with past, present and future England stars - Terry Butcher, Eric Dier, and Dominic Calvert-Lewin – showcasing them watching England vs. Germany 1990, England v Slovakia 2018, and England v Venezuela 2017 on an LG OLED E8. The series captures the real conversations between the three players as they ‘Live the Game’ and reveal how they felt in the big moments within the games.The content will be distributed through renowned sports publisher the Telegraph via a bespoke hub and across all its football channels (video, social, digital display and print), as well as through LG and FA owned networks. This will then be followed by a multi-million pound TV and digital campaign, showcasing LG’s new AI technology, available for the first time in the 2018 range.The TV campaign will run through May and June surrounding key sports pro-gramming across ITV, Channel 4 and Sky, as well as VOD services. To amplify the idea of re-living the game further and to capture an untapped football audience, LG have also partnered with Acast to sponsor the largest independent football podcast in the UK, the 'Football Ramble' and FourFourTwo’s preview guide.Credits‘Live The Game’ campaign creditsClient: Carolyn Anderson, Marketing Director LG UK (available for interview)Content: Cake HSEMedia: ArenaPR: LG-OneSocial: Time Inc