Recipes rewritten|短视频,图文|广告营销案例【ADGuider广告指南】

重写的食谱

案例简介：饮食不仅仅是营养和烹饪享受。一起吃饭把我们融入了一个社区。不幸的是，这对那些受癌症影响的人来说是丢失的。三分之二的癌症患者因癌症或治疗而改变口味。因此，吃饭对他们来说是困难的，他们失去了必要的社会支持。由于该主题鲜为人知，并且仅以医学技术方式进行治疗，因此瑞士癌症联盟希望使该主题在情感上变得容易理解。在烹饪实验 “RECIPES RECIPES recesed” 中，三位国际知名的顶级厨师准备了他们最著名的招牌菜，以适应受癌症影响的人们的口味变化。在与癌症患者的品尝中，厨师们调整了食谱以反映口味的变化。然后，重写的食谱可在线下载，并提供有关营养和烹饪的提示，以供癌症患者及其亲人使用。情感短片记录了这一烹饪实验，是执行的核心。瑞士法纳咨询公司为瑞士癌症联盟创建的综合广告，类别包括: 健康、公共利益、非政府组织。

重写的食谱

案例简介：Eating is more than nutrition and culinary enjoyment. Eating together integrates us into a community. Unfortunately, this is lost on those affected by cancer. Two out of three cancer patients suffer from changes in taste due to cancer or therapy. Therefore, eating is difficult for them, and they lose essential social support. Since the topic is little known and is also only treated in a medical-technical way, the Swiss Cancer League wants to make this topic emotionally accessible. In the culinary experiment "RECIPES rewritten", three internationally renowned top chefs prepare their best-known signature dishes to fit the taste changes of people affected by cancer. In a tasting with people affected by cancer, the chefs adapted their recipes to reflect the changes in taste. The rewritten recipes were then made available online for downloading, along with tips on nutrition and cooking to be recooked by cancer patients and their loved ones. The emotional short film documented this culinary experiment and is the core of the execution. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Cancer League, within the categories: Health, Public Interest, NGO.