Send a Message to the Future|海报/平面|广告营销案例【ADGuider广告指南】

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向未来发出信息

案例简介：描述客户的简报: 养老基金是一个典型的低息主题。坦率地说，这很无聊。很难让人们参与进来。AMF 的标签是 “为未来”，通常通过直接广告和谈论未来的广告活动与客户联系。这次我们在寻找另一种方法。创意执行: 从朋友那里而不是从公司那里得到信息要有效得多，你更有可能做出回应、分享并让这成为对话的一部分。通过这样做，人们将开始考虑他们的未来，这使得养老金储蓄更加相关。描述简短/目标的创造性解决方案。我们用互联网横幅发布了这条信息。解决办法是让人们投身于自己的个人未来, 并通过向未来发送信息与朋友互动 (这些信息可以在 2030年首次开放)。这一切都是为了让人们思考他们的未来，让他们让家人和朋友参与进来。其次，它是关于培养你未来生活的想法 (家庭、工作、经济等)。300.000 的本地页面访问者通过邮件、短信、 Facebook 上的私人信息和共享的墙上帖子创造了数百万的总联系人。尽可能详细地描述结果。回复率超过 40%，而业务平均值为 5-6%。 300.000 的本地页面访问者通过邮件、短信、 Facebook 上的私人信息和共享的墙上帖子创造了数百万的总联系人。但也很难以这种方式衡量。这是一个品牌建设活动，而不是一个经典的商业反应活动，因此缺乏数字。

向未来发出信息

案例简介：Describe the brief from the client: Pension funds are a typical low interest subject. To be frank – it's BORING. It's very hard to get people engaged. AMF, with the tag line "For the future", usually connects with their clients via direct advertising and ad campaigns talking about the future. This time we were looking for another way to do it. Creative Execution: It’s a lot more effective to get a message from your friends rather than from a company, and you are more likely to respond, share and let that be a part of the conversation. And by doing this people will start to think about their future which make pensions savings more relevant. Describe the creative solution to the brief/objective. We got the message out using internet banners. The solution is to get people engaged in their own personal future, and to interact with their friends by sending messages to the future (the messages can be open for the first time in the year 2030). It's all about getting people to think about their future, and to make them involve their family and friends. Secondly it's about planting the thought of how your life will be in the future (family, work, economy, etc). 300.000 local page visitors created millions of total contacts via mail, text messages, private messages on Facebook and shared wall posts. Describe the results in as much detail as possible. Response rate over 40% compared to a business average of 5-6%. 300.000 local page visitors created millions of total contacts via mail, text messages, private messages on Facebook and shared wall posts. But it's also hard to measure in that way. This is a brand building campaign rather than a classic business response campaign, therefore the lack of figures.