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玩林奇
案例简介：战略 作为一个 Squarespace 项目，我们必须确保在整个项目的核心，现场体验是国王。我们知道我们必须公正对待并确保所有相关各方的信任: 大卫 · 林奇的工作机构、大卫 · 林奇基金会、桑德罗、约翰 · 马尔科维奇，当然还有 Squarespace。利用从拍摄中收集的静态和电影资产，我们创造了一个网络体验和活动，既吸引了尽可能广泛的观众，同时保持幽默、创造力、超现实主义和独特的 Lynchian 风格。我们还必须通过在发布之前和之后创造性地广泛宣传的社交推广来吸引最大的观众、媒体和捐助者。 活动描述 我们创造了 “扮演林奇: 大卫林奇作品的合作中介” 项目，并将其变成了一种身临其境的、有画廊价值的在线电影体验，马尔科维奇是 7 个不同的角色, 都在一个惊人的 Squarespace 动力网站上。以 PlayingLynch.com 为中心，我们通过身临其境的社交媒体推动这场运动，包括隐藏的 Squarespace 网站和 Reddit 、 Soundcloud 和 Lynch 粉丝网站上的一系列线索。 概要 Squarespace 邀请我们帮助实现一个独特而雄心勃勃的项目，让大卫 · 林奇基金会受益。演员约翰 · 马尔科维奇扮演了导演大卫 · 林奇最具标志性的角色，并被传奇导演/摄影师桑德罗拍摄到电影和肖像。我们的任务是在网上建立这个项目的家园，并围绕它开展活动。我们需要确保项目的数字体验尽可能美丽，并且值得与大卫 · 林奇联系。我们需要展示这项工作，为大卫 · 林奇基金会筹集资金，并向世界展示 Squarespace 如何接受美丽的想法并将它们翻译成美丽的网站。 执行 为了种子运动，我们在粉丝论坛上发布了神秘的 Cinemagraphs, 每一个都链接到一个不同小企业的 Squarespace 封面 -- 就像那些每天用 Squarespace 建立网站的小企业一样，就像我们打算的那样,林奇的粉丝们认为他们是基于他电影中的标志性地方。网站在我们网站的第一章的七天预告期后上线了。在接下来的七天里，马尔科维奇每天都邀请游客去探索林奇想象力的另一部分，每一部新作品都包括马尔科维奇穿着全套服装的桑德罗肖像, 作为艺术版画可供购买。 结果 我们获得了 1000万的推特印象，超过 11,000 的 Facebook 股票，超过 1.66亿的媒体印象，还有《滚石》、《华尔街日报》和 Pitchfork 等媒体的印象。
玩林奇
案例简介：Strategy As a Squarespace project, we had to ensure that at the heart of the entire project, the site experience was king. We knew we had to do justice to and ensure credit for all parties involved: David Lynch’s body of work, the David Lynch Foundation, Sandro, John Malkovich and of course: Squarespace. Utilizing the still and film assets gathered from the shoot, we created a web experience and campaign that both captured the widest audience possible, while remaining true to the humor, creativity, surrealism and unique Lynchian style. We also had to capture the largest audience of viewers, media, and donors via a creative and broadly hyped social roll out leading up to and following the launch. CampaignDescription We coined the project “Playing Lynch: A Collaborative Mediation on the work of David Lynch,” and turned it into an immersive, gallery-worthy online film experience, with Malkovich as 7 different characters, all on a stunning Squarespace-powered site. With PlayingLynch.com as the hub, we seeded the campaign with an immersive social media push that included hidden Squarespace sites and an array of clues on Reddit, Soundcloud and Lynch fan sites. Synopsis Squarespace tapped us to help realize a unique and ambitious project to benefit The David Lynch Foundation. Actor John Malkovich took on the roles of director David Lynch's most iconic characters and was captured in films and portraits by legendary director/photographer Sandro. We were tasked with building this project a home on the web and to build the campaign around it. We needed to make sure that the digital experience for the project was as beautiful and as worthy of association with David Lynch as possible. We needed to showcase the work, raise money for the David Lynch Foundation, and show how the world how Squarespace can take beautiful ideas and translate them to beautiful websites. Execution To seed the campaign, on fan forums we posted cryptic Cinemagraphs, each linked to a Squarespace cover page for a different small business – just like the kinds of small businesses that build their websites with Squarespace every day, and like we intended, Lynch fans recognized them as being based off of iconic places from his movies. The website went live after the seven-day teaser period with our first chapter of the site. Each day for the following seven days, Malkovich invited visitors to explore another part of Lynch’s imagination, and every new installment included original Sandro portraits of Malkovich in full costume, which were made available for purchase as art prints. Outcome We came away with 10 million Twitter impressions, over 11,000 Facebook shares, and over 166 million earned media impressions, as well press from Rolling Stone, the Wall Street Journal, and Pitchfork, among many others.
Playing Lynch
案例简介：战略 作为一个 Squarespace 项目，我们必须确保在整个项目的核心，现场体验是国王。我们知道我们必须公正对待并确保所有相关各方的信任: 大卫 · 林奇的工作机构、大卫 · 林奇基金会、桑德罗、约翰 · 马尔科维奇，当然还有 Squarespace。利用从拍摄中收集的静态和电影资产，我们创造了一个网络体验和活动，既吸引了尽可能广泛的观众，同时保持幽默、创造力、超现实主义和独特的 Lynchian 风格。我们还必须通过在发布之前和之后创造性地广泛宣传的社交推广来吸引最大的观众、媒体和捐助者。 活动描述 我们创造了 “扮演林奇: 大卫林奇作品的合作中介” 项目，并将其变成了一种身临其境的、有画廊价值的在线电影体验，马尔科维奇是 7 个不同的角色, 都在一个惊人的 Squarespace 动力网站上。以 PlayingLynch.com 为中心，我们通过身临其境的社交媒体推动这场运动，包括隐藏的 Squarespace 网站和 Reddit 、 Soundcloud 和 Lynch 粉丝网站上的一系列线索。 概要 Squarespace 邀请我们帮助实现一个独特而雄心勃勃的项目，让大卫 · 林奇基金会受益。演员约翰 · 马尔科维奇扮演了导演大卫 · 林奇最具标志性的角色，并被传奇导演/摄影师桑德罗拍摄到电影和肖像。我们的任务是在网上建立这个项目的家园，并围绕它开展活动。我们需要确保项目的数字体验尽可能美丽，并且值得与大卫 · 林奇联系。我们需要展示这项工作，为大卫 · 林奇基金会筹集资金，并向世界展示 Squarespace 如何接受美丽的想法并将它们翻译成美丽的网站。 执行 为了种子运动，我们在粉丝论坛上发布了神秘的 Cinemagraphs, 每一个都链接到一个不同小企业的 Squarespace 封面 -- 就像那些每天用 Squarespace 建立网站的小企业一样，就像我们打算的那样,林奇的粉丝们认为他们是基于他电影中的标志性地方。网站在我们网站的第一章的七天预告期后上线了。在接下来的七天里，马尔科维奇每天都邀请游客去探索林奇想象力的另一部分，每一部新作品都包括马尔科维奇穿着全套服装的桑德罗肖像, 作为艺术版画可供购买。 结果 我们获得了 1000万的推特印象，超过 11,000 的 Facebook 股票，超过 1.66亿的媒体印象，还有《滚石》、《华尔街日报》和 Pitchfork 等媒体的印象。
Playing Lynch
案例简介：Strategy As a Squarespace project, we had to ensure that at the heart of the entire project, the site experience was king. We knew we had to do justice to and ensure credit for all parties involved: David Lynch’s body of work, the David Lynch Foundation, Sandro, John Malkovich and of course: Squarespace. Utilizing the still and film assets gathered from the shoot, we created a web experience and campaign that both captured the widest audience possible, while remaining true to the humor, creativity, surrealism and unique Lynchian style. We also had to capture the largest audience of viewers, media, and donors via a creative and broadly hyped social roll out leading up to and following the launch. CampaignDescription We coined the project “Playing Lynch: A Collaborative Mediation on the work of David Lynch,” and turned it into an immersive, gallery-worthy online film experience, with Malkovich as 7 different characters, all on a stunning Squarespace-powered site. With PlayingLynch.com as the hub, we seeded the campaign with an immersive social media push that included hidden Squarespace sites and an array of clues on Reddit, Soundcloud and Lynch fan sites. Synopsis Squarespace tapped us to help realize a unique and ambitious project to benefit The David Lynch Foundation. Actor John Malkovich took on the roles of director David Lynch's most iconic characters and was captured in films and portraits by legendary director/photographer Sandro. We were tasked with building this project a home on the web and to build the campaign around it. We needed to make sure that the digital experience for the project was as beautiful and as worthy of association with David Lynch as possible. We needed to showcase the work, raise money for the David Lynch Foundation, and show how the world how Squarespace can take beautiful ideas and translate them to beautiful websites. Execution To seed the campaign, on fan forums we posted cryptic Cinemagraphs, each linked to a Squarespace cover page for a different small business – just like the kinds of small businesses that build their websites with Squarespace every day, and like we intended, Lynch fans recognized them as being based off of iconic places from his movies. The website went live after the seven-day teaser period with our first chapter of the site. Each day for the following seven days, Malkovich invited visitors to explore another part of Lynch’s imagination, and every new installment included original Sandro portraits of Malkovich in full costume, which were made available for purchase as art prints. Outcome We came away with 10 million Twitter impressions, over 11,000 Facebook shares, and over 166 million earned media impressions, as well press from Rolling Stone, the Wall Street Journal, and Pitchfork, among many others.
玩林奇
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Playing Lynch
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基本信息
- 广告战役： #Squarespace-网络-c3b2#
- 广告品牌： Squarespace
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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