Strange Case of Dr. Jekyll & Mr. Hyde|海报/平面|广告营销案例【ADGuider广告指南】

杰基尔博士和海德先生的奇怪案例

案例简介：在一个拥挤的类别中，充斥着高档厨房和浴室的光泽图像，美国标准系列的 DXV 需要一种与众不同的方式。因此，22 平方创造了 “正如 DXV 所说的” 运动，重新想象了经典文学作品 -- 比如爱丽丝梦游仙境、美女和野兽,杰基尔博士和海德先生的奇怪案例 -- 向富裕的业主和设计师展示该品牌为他们的厨房和浴室创造个人故事的能力。该活动在印刷、数字和社交媒体上运行，包括三个新广告 “杰基尔博士和海德先生的奇怪案例”,《美女与野兽》和《爱丽丝梦游仙境》。在 “杰基尔博士和海德先生的奇怪案例” 广告中，视觉上是一个男人的形象，他的背部有一个隐约可见的令人生畏的面部纹身。然而，在看着镜子和他周围的环境时，人们会注意到他的另一面是优雅而有品味的 -- 玩弄着杰基尔博士和海德先生的双面性格。在 “美女与野兽” 的广告中，一个年轻的女孩正在和她的 “野兽”，她的宠物狗洗澡，这是经典故事的现代转折。这两个广告都邀请观众用 DXV “讲述你的故事”。在 “爱丽丝梦游仙境” 的广告中，一个穿着蓝色裙子的年轻时尚女性，向最初的爱丽丝点头，看着一只猫，向柴郡猫点头, 和 DXV 的发光的斯帕莱，对刘易斯 · 卡罗尔的故事的另一个点头,这次到了臭名昭著的兔子洞。广告写道: “每个家庭都有一个故事。用 DXV 的 SpaLet 告诉你。"

杰基尔博士和海德先生的奇怪案例

案例简介：In a crowded category awash with glossy images of high-end kitchens and bathrooms, the DXV by American Standard collection needed a way to differentiate itself. As so, 22squared created the “As Told By DXV” campaign which reimagines classic works of literature – like Alice’s Adventures in Wonderland, Beauty and the Beast, and Strange Case of Dr. Jekyll & Mr. Hyde – to demonstrate to affluent home owners and designers the brand's ability to create a personal story for their kitchen and bathroom.Running in print, digital and social media, the campaign includes three new ads “Strange Case of Dr. Jekyll & Mr. Hyde”, “Beauty and the Beast” and “Alice’s Adventures in Wonderland.”In the “Strange Case of Dr. Jekyll & Mr. Hyde” ad, the visual is one of a man with an image of a looming and intimidating face tattoo sprawled across his back. However, in looking at the mirror and his surroundings, one notices his other side is otherwise elegant and tasteful – playing off the two-sided character of Dr. Jekyll and Mr. Hyde. In the “Beauty and the Beast” ad, a young girl is taking a sudsy bath with her “beast”, her pet dog, in a modern twist to the classic tale. Both ads invite viewers to “tell your story” with DXV.In the “Alice’s Adventures in Wonderland” ad, a young fashionable women in a blue dress, in a nod to the original Alice, looks towards a cat, in a nod to Cheshire Cat, and the glowing SpaLet by DXV, another nod to Lewis Carroll’s tale, this time to the infamous rabbit hole. The ad states: “Every home has a story. Tell yours with the SpaLet by DXV.”