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人类时钟
案例简介:McCafe越南提供新鲜的咖啡24/7,但作为一个外国品牌,挑战是在当地观众中,在一个由本土咖啡馆主导的市场中提高对此的认识。该活动着重于通过我们24/7文化的共同共同点与越南观众建立情感联系,强调了McCafe随时随地提供新鲜咖啡,24/7的信息。
人类时钟
案例简介:McCafe Vietnam serves fresh coffee 24/7, but as a foreign brand, the challenge was to create awareness about this among the local audience, in a market dominated by homegrown coffee houses. The campaign focused on emotionally connecting with the Vietnamese audience through the shared commonalities of our 24/7 culture, by highlighting the message that McCafe serves fresh coffee, 24/7, whenever you need it.
Human Clock
案例简介:McCafe越南提供新鲜的咖啡24/7,但作为一个外国品牌,挑战是在当地观众中,在一个由本土咖啡馆主导的市场中提高对此的认识。该活动着重于通过我们24/7文化的共同共同点与越南观众建立情感联系,强调了McCafe随时随地提供新鲜咖啡,24/7的信息。
Human Clock
案例简介:McCafe Vietnam serves fresh coffee 24/7, but as a foreign brand, the challenge was to create awareness about this among the local audience, in a market dominated by homegrown coffee houses. The campaign focused on emotionally connecting with the Vietnamese audience through the shared commonalities of our 24/7 culture, by highlighting the message that McCafe serves fresh coffee, 24/7, whenever you need it.
人类时钟
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Human Clock
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