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案例简介:
案例简介:McCafe Vietnam serves fresh coffee 24/7, but as a foreign brand, the challenge was to create awareness about this among the local audience, in a market dominated by homegrown coffee houses. The campaign focused on emotionally connecting with the Vietnamese audience through the shared commonalities of our 24/7 culture, by highlighting the message that McCafe serves fresh coffee, 24/7, whenever you need it.
Human Clock
案例简介:
Human Clock
案例简介:McCafe Vietnam serves fresh coffee 24/7, but as a foreign brand, the challenge was to create awareness about this among the local audience, in a market dominated by homegrown coffee houses. The campaign focused on emotionally connecting with the Vietnamese audience through the shared commonalities of our 24/7 culture, by highlighting the message that McCafe serves fresh coffee, 24/7, whenever you need it.
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Human Clock
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