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你好时期!
案例简介：说到月经，母亲是女儿信息的主要来源。然而，他们经常被误导，或者基于偏见，倾向于卫生巾。 我们写了两本书，一本给母亲，一本给女儿，传达了关于 O.B 卫生棉条的事实信息。它还包括给母亲的信、折扣券和样品。女儿的书被密封了，让她对这些信息感到安全，而且这只是为了她的眼睛。 销售增长 4.2% -- 超过销售目标的两倍。94% 的女儿都留着这本书。70% 的母亲保留了她们的。
你好时期!
案例简介：When it comes to menstruation, mothers are the main source of information for their daughters. However, they are often misinformed, or build upon prejudices, favoring sanitary napkins. We created a mailing with two books, one for the mother and one for the daughter, which communicated factual information on O.B Tampons. It also included a letter to the mother, a discount coupon and a sample. The daughter's book was sealed to make her feel secure with the information and that it was for her eyes only. Sale increase of 4.2% - more than double sales goal. 94% of daughters have kept the book. 70% of mothers have kept theirs.
Hello Period!
案例简介：说到月经，母亲是女儿信息的主要来源。然而，他们经常被误导，或者基于偏见，倾向于卫生巾。 我们写了两本书，一本给母亲，一本给女儿，传达了关于 O.B 卫生棉条的事实信息。它还包括给母亲的信、折扣券和样品。女儿的书被密封了，让她对这些信息感到安全，而且这只是为了她的眼睛。 销售增长 4.2% -- 超过销售目标的两倍。94% 的女儿都留着这本书。70% 的母亲保留了她们的。
Hello Period!
案例简介：When it comes to menstruation, mothers are the main source of information for their daughters. However, they are often misinformed, or build upon prejudices, favoring sanitary napkins. We created a mailing with two books, one for the mother and one for the daughter, which communicated factual information on O.B Tampons. It also included a letter to the mother, a discount coupon and a sample. The daughter's book was sealed to make her feel secure with the information and that it was for her eyes only. Sale increase of 4.2% - more than double sales goal. 94% of daughters have kept the book. 70% of mothers have kept theirs.
你好时期!
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Hello Period!
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