Creative agency Rothco has launched its first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’.Since the addition of the new game, people’s chances of becoming winners and millionaires have greatly increased - much to the exhaustion of the in-house band ‘The Celebrations’. The 60-second TVC takes us through their hectic day-to-day schedule, playing ‘Celebration’ for the many winners of Lotto with Lotto Plus. The band tells viewers it didn’t used to be like this, ‘there used to be one or two winners a week, but now it seems like the siren never stops ringing’.The TVC will form part of a fully integrated campaign that will re-incite excitement in Ireland’s most popular National Lottery game. Three 20-second films will follow the initial TVC launch over the next few weeks, and the campaign will be supported across radio, cinema, OOH, DOOH, press, digital, social, activation and POS.CreditsCLIENT INFOClient: National LotteryCEO: Dermot GriffinHead of Marketing: Michael HayesMarketing Manager: Jennifer CroweDigital Campaign Manager: Joan HallinanAGENCY INFOAgency: RothcoManaging Director: Richard CarrExecutive Creative Director: Alan KellyCreative Directors: Stephen Rogers, Shane O’BrienCreative Team:Stephen Rogers, Shane O’Brien & Kate WatersStrategy: Patrick Ronaldson, Kathy Troy & Niamh MurphyBusiness Director: Katie OslizlokAccount Director: Annie TidyAccount Manager: Sean CushenAgency Producer: Emma Ellis & Laura CahillProject Director: Aedamair CassidyProject Manager: Caitriona CoakleyMedia Agency: StarcomActivation Agency: Guns or KnivesDesigner: Shane O’RiordanPRODUCTION INFOPhotographer: John KeatleyPhotographer Retoucher: John Keatley & PhotoByMusic Supervisor: David Bass @ TheodoreProduction Company: Radical MediaDirector: Steve MillerProducer: Molly PopeDirector of Photography: Mårten TedinPost House: Screen SceneEditor: Tim Hardy @ Stitch Editing - OfflinePost Production Supervisor: Peter GreeneVFX Supervisor: Allen Sillery @Screen SceneSound: Will Farrell @ Screen SceneDonal O’Kane @ Screen SceneGraphics: Dan McGuire @ Screen Scene