Euromelanoma Foundation: Skin Memories|短视频|广告营销案例【ADGuider广告指南】

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欧洲黑色素瘤基金会: 皮肤记忆

案例简介：

欧洲黑色素瘤基金会: 皮肤记忆

案例简介：

Euromelanoma Foundation: Skin Memories

案例简介：

Euromelanoma Foundation: Skin Memories

案例简介：

欧洲黑色素瘤基金会: 皮肤记忆

暂无简介

Euromelanoma Foundation: Skin Memories

暂无简介

基本信息

广告品牌： Euromelanoma Foundation
发布日期： 2017-04
行业领域：个人护理 , 日用品/母婴
媒体类别： 短视频
广告语言：德语
媒介平台：网络

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广告公司： BBDO , Brussels , Belgium

案例详情

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change.

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