No more empty desks|微电影|广告营销案例【ADGuider广告指南】

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案例简介：ScriptInEnglish 这部电影从一所学校的一个班级开始。一位老师说 “安静，安静，坐下”，并向她的学生介绍了一位新同学。“正如你们中的一些人已经注意到的，我们今天在课堂上有一个新奇的东西，一个新同学。但是让我们让她自我介绍一下。"新同学:“ 嗨，我是斯特凡尼亚，我来自瓦雷斯，今年 14 岁，我喜欢音乐、运动，我非常相信友谊。这就是为什么当人们背叛我的信任时，我无法忍受。事实上，我离开了瓦雷斯，因为一些我认为是我朋友的人背叛了我。这一切都发生在一个生日聚会上。一个普通的聚会，就像我们都去的那样。当你父母不在的时候，谁没喝太多。嗯，那天晚上我喝得有点多，吐在浴室里，昏过去了。这时，一些参加聚会的人，没有打电话给我爸爸让他来接我，而是做了一些可怕的事情。他们在我昏迷的时候假装和我做爱，但这还不是全部。他们在智能手机上制作了所有东西的视频。第二天早上，我什么都不记得了，但我一打开手机，就回到了现实中。在短短 24 小时内，我收到了 2.000 条侮辱信息。人们嘲笑我，取笑我，说我是个 “荡妇”.他们怎么会这么讨厌!我被羞耻窒息，我无法呼吸，我想一个人呆在我的房间里，我不想见任何人。言语比拳打脚踢更伤人。这就是我在 2014年4月2日早上 3点写的便条。那天晚上，我第一次也是最后一次给我爸爸写了 “我爱你”。那天晚上，我向瓦雷斯告别，向所有我认为是我朋友的人告别，也向少数真正是朋友的人告别。那天晚上，我打开卧室的窗户，跳了出来，永远结束了它。如果我没死，我今天会和你一起上课。你无法想象你错过了什么。“超级: 10 次试图自杀的网络欺凌受害者中有 1 次。超级: 这段视频的灵感来自卡罗琳娜 · 皮奇奥的真实故事，献给所有其他受害者。一个标签出现在一张空桌子的图像上: # nomoreemptydesks Fare x bene Logo 入口摘要这部电影的灵感来自卡罗莱娜 · 皮奇奥的真实故事，一个意大利女孩因为网络欺凌的受害者而自杀。Fare x Bene Onlus是一个非营利协会，多年来一直在意大利学校与意大利教育部和邮政警察合作，打击欺凌和网络欺凌。简介一个新来的女孩出现在教室里。她离开家乡，因为在一次聚会上，在喝得太多昏倒后，一些学生假装和她做爱，并用智能手机拍了一段视频。第二天，他们在短短 24 小时内收到了 2,000 多条侮辱信息。这就是斯特凡尼亚在 2014年4月2日晚上跳出房间窗户自杀的原因。她在结束自己的故事时告诉全班: “如果我没死，我今天会和你在一起上课，你无法想象你失去了什么。”

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案例简介：ScriptInEnglish The film begins in a class of a school. A teacher says “Quiet, quiet, sit down” and presents a new classmate to her student. “As some of you will have already noticed, we have a novelty in class today, a new classmate. But let’s let her introduce herself.” The new classmate: “Hi, I’m Stefania and I come from Varese, I’m 14 and, well, I like music, sport, and I’m a great believer in friendship. That’s why I can’t stand it when people betray my trust. In fact, I left Varese because some people I thought were my friends betrayed me. It all happened at a birthday party. An ordinary party, like the ones we all go to. And who hasn’t drunk a bit too much when your parents aren’t around. Well, that night I drank a bit too much, I threw up in the bathroom and I blacked out. At which point some guys who were at the party, rather than calling my dad to ask him to come and get me, did something horrible. They pretended to have sex with me while I was unconscious, but that wasn’t all. They made a video of everything on a smartphone. The next morning I couldn’t remember a thing, but as soon as I turned my phone on I was plunged back into reality. In just 24 hours, I received 2.000 insulting messages. People laughing at me, making fun of me, saying I was a “slut”... how can they be so nasty! I was suffocated by the shame, I couldn’t breathe, I wanted to stay alone in my room, I didn’t want to see anyone. Words hurt more than punches. And that’s what I wrote in a note at 3 o’clock in the morning on April 2, 2014. The night I wrote “I loved you” to my dad for the first and last time. The night I said goodbye to Varese, to all the people I thought were my friends, and to the few who really were. The night I opened the window in my bedroom and jumped out, putting an end to it forever. If I weren’t dead, I’d be here with you in class today. And you can’t imagine what you’re missing out on.” SUPER: 1 victim of cyberbullying out of 10 tries to commit suicide. SUPER: this video is inspired by the true story of Carolina Picchio and dedicated to all the other victims. A hashtag appears over the image of an empty desk: #nomoreemptydesks Fare x bene Logo EntrySummary The film is inspired by the true story of Carolina Picchio, an Italian girl who committed suicide because she was the victim of cyberbullying. Fare x Bene Onlus is a non profit association that has been working in Italian schools for many years to fight bullying and cyberbullying, in partnership with the Italian Ministry of Education and the Postal Police. BriefExplanation A new girl show up in the classroom . She left her hometown because at a party, after drinking too much and passing out, some students pretended to have sex with her and made a video with a smartphone. The next day, the received more than 2,000 insulting messages in just 24 hours. That’s why Stefania committed suicide by jumping out of her room window, the night of April 2, 2014. She ends her story by telling the class: “if I weren’t dead, I’d be here with you in class today, and you can’t imagine what you’ve lost.”