Viva La Vulva|微电影|广告营销案例【ADGuider广告指南】

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女阴万岁

案例简介：写一个关于电影中发生的事情的简短总结 Vava La Vulva是我们中没有得到足够爱的一部分的情歌。这是一段由卡米尔·雅伯 (Camille Yarbrough) 创作的标志性曲目 “take yo'praise”，是一段带有扭曲的嘴唇同步音乐视频，以各种形状和颜色的美丽多样的外阴为特色，所有人都为同样多元化的女性大声歌唱并感到自豪这部电影颠覆了途中的多种禁忌: 牡蛎，海螺壳，多汁的水果，纸杯蛋糕，臭名昭著的骆驼脚趾，女性经常为此感到羞耻，我们甚至看到芭比娃娃突然冒出来，焦急地寻找她的生殖器。这部电影在演员的幕后采访中结束，公开了这个问题，耻辱，无知和收回他们的身体。陪审团的文化/背景信息围绕女性生殖器的历史prudery和审查制度的有毒鸡尾酒，以及最近的色情片爆炸，迫使年轻女性相信自己的生殖器应该以某种方式出现: “完美” 外阴的神话从历史上看，亲密护理类别是如此的临床和委婉，以至于它强加了这些禁忌-许多妇女在羞耻地购买和使用产品，就像一个肮脏的秘密。结果，几乎一半的女性 (44%) 承认自己对外阴感到尴尬，许多女性忽略了正常的样子 (7/10)，要求 “设计阴道” (阴唇成形术是世界上发展最快的整容手术)，成千上万的人避免尴尬的宫颈癌测试，危及他们的健康。我们着手拆除该类别的惯例，并炸毁完美外阴的神话。所有这些都表明只有一个完美的外阴: 你的。告诉评审团生产设计/艺术指导。您可能希望对选择，挑战或影响发表评论。生产方向对于创造一种新的视觉语言来庆祝女性形态的所有美丽多样性至关重要: 各种形状，颜色和艺术形式的外阴向所有年龄段的爱她们的女性唱歌。450种外阴出现了超过45个场景，与精心构建的自然环境和外阴肤色调色板形成，所有这些场景都是由艺术家、插画家、刺绣师、服装设计师、钱包制造商、木偶师、食品造型师、纸杯蛋糕厨师、生活绘画和气球艺术家、动态图形和特效组成的全女性团队创建的，电影摄影师和导演。

女阴万岁

案例简介：Write a short summary of what happens in the film Viva La Vulva is a love song to a part of us that doesn’t get enough love. Set to the iconic track ‘Take Yo’ Praise’ by Camille Yarbrough, it’s a lip-sync music video with a twist, featuring a beautiful diversity of vulvas of every shape and colour, all singing loud and proud to the equally diverse women who love them back. The film subverts multiple taboos on the way: oysters, conch shells, juicy fruits, cupcakes, the infamous camel-toe that women get regularly shamed for, and we even see Barbie popping up, anxiously looking for her genitals. The film ends on behind the scene interviews of the cast, opening up about the issue, the shame, the ignorance and reclaiming their bodies. Cultural/Context information for the jury A toxic cocktail of historical prudery and censorship around women’s genitals, and the recent explosion of porn, have pressurised young women to believe their genitals should look a certain way: the myth of the ‘perfect’ vulva The intimate care category had historically been so clinical and euphemistic that it enforced these taboos - many women bought and used the products in shame, like a dirty secret. As a result, almost half of women (44%) admit they feel embarrassed by their vulva, many women ignore what normal looks like (7/10), demand a ‘designer vagina’ (labioplasty is the fastest growing cosmetic surgery in the world), and millions avoid cervical cancer tests over embarrassment, putting their health at stake. We set out to demolish the conventions of the category and dynamite the myth of the perfect vulva. All to show that there’s only one perfect vulva: Yours. Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects. Production Direction was critical in creating a new visual language to celebrate the female form in all its beautiful diversity: vulvas in every shape, colour and artistic form singing to the women of all ages who love them back. 450 vulvas appear over 45 scenes against a carefully constructed palette of natural environments and vulva skin tones, all created by an all-female team of artists, illustrators, embroiderers, dress designers, purse makers, puppeteers, food stylists, cupcake chefs, life drawing and balloon artists, motion graphics and special effects, cinematographer and director.