Health and wellbeing snack brandPro 2go has announced a major new £5m brand relaunch campaign.The initiative was developed in partnership with creative agencyELVIS.In its biggest push to date, the Sci-Mx Nutrition-owned, protein-based healthy snack brand has worked with Elvis to develop a campaign which aims to drive awareness and trial of its products amongst an audience of physically and socially active individuals. It will inspire these ‘life adventurers’, who have a holistic and realistic approach to wellbeing, to get outside, away from the confines of the gym, in order to enjoy new experiences.The initiative will run across Out-of-Home and social media channels, with a takeover of Oxford Circus tube station launching on Ma 6. Pro 2go is also partnering with Time Out for a 16-page supplement highlighting active adventures to take in and around London.CreditsSteve Rich – Sales and Marketing Director, SCI-MXMax Dawson – Senior Brand Manager, PRO 2GONeale Horrigan - Creative Managing Partner, ELVISRob Griffiths - Executive Creative Director, ELVISJames Hudson - Executive Creative Director, ELVISChris Dorn - Design Director, ELVISCaroline Davison - Managing Partner - Clients, ELVISRosie Robertson - Account Director, ELVISAlex Warren - Creative Producer, ELVISDavid Yates - Managing Partner - Strategy, ELVISEsme Noble – Planner, ELVISJoshua Rodrigues - Motion Graphics Designer, ELVISRichard Johnson - photographer