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漂亮的框架眼睛
案例简介：总结在 2005年11月推出杰作睫毛膏的前两年，由于竞争实力，Max Factor 严重下降。杰作上有很多东西 -- 凭借其真正创新的 “橡胶刷” 产品技术，该品牌为大众市场获得了五年的专利。这给了宝洁一个独特的机会来为品牌建立势头。Max Factor 的挑战是将这种新产品技术作为改变业务和类别的机会。杰作的成功重振了品牌，最重要的是在市场上创造了显著的销量和价值。
漂亮的框架眼睛
案例简介：SUMMARYIn the two years prior to the launch of Masterpiece Mascara in November 2005, Max Factor was in serious decline due to competitive strength. There was a lot riding on Masterpiece – with its truly innovative “rubber brush” product technology for which the brand had secured a five year patent for the mass market. This gave P&G a unique opportunity to build momentum for the brand. Max Factor’s challenge was to take this new product technology as an opportunity to step change the business and the category. The success of Masterpiece has revived the brand and most importantly built significant volume and value ahead of the market.
Beautifully Framed Eyes
案例简介：总结在 2005年11月推出杰作睫毛膏的前两年，由于竞争实力，Max Factor 严重下降。杰作上有很多东西 -- 凭借其真正创新的 “橡胶刷” 产品技术，该品牌为大众市场获得了五年的专利。这给了宝洁一个独特的机会来为品牌建立势头。Max Factor 的挑战是将这种新产品技术作为改变业务和类别的机会。杰作的成功重振了品牌，最重要的是在市场上创造了显著的销量和价值。
Beautifully Framed Eyes
案例简介：SUMMARYIn the two years prior to the launch of Masterpiece Mascara in November 2005, Max Factor was in serious decline due to competitive strength. There was a lot riding on Masterpiece – with its truly innovative “rubber brush” product technology for which the brand had secured a five year patent for the mass market. This gave P&G a unique opportunity to build momentum for the brand. Max Factor’s challenge was to take this new product technology as an opportunity to step change the business and the category. The success of Masterpiece has revived the brand and most importantly built significant volume and value ahead of the market.
漂亮的框架眼睛
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Beautifully Framed Eyes
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基本信息
- 广告战役： #Max Factor Masterpiece Mascara. Beautifully Framed Eyes - Procter & Gamble#
- 广告品牌： Max Factor
- 发布日期： 2006-01-01
- 行业领域： 彩妆 , 香水彩妆 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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