Jurassic World: Blue|海报/平面|广告营销案例【ADGuider广告指南】

侏罗纪世界: 蓝色

案例简介：为什么这项工作与娱乐相关？侏罗纪世界: 蓝色是一种具有高度智慧的迅猛龙，她在岛上寻找生存的电影虚拟现实体验。凭借有史以来创造的一些最先进的VR，这种体验使用了尖端技术，使观众比以往任何时候都更接近电影最著名的特许经营权世界。在《侏罗纪世界: 蓝色》中，开创性的电影制作被用来讲述JW故事的新一面，并为该系列注入新的活力，使其完美地成为传播狮子庆祝创新品牌讲故事的使命。背景侏罗纪世界: 蓝色是我们与环球影业合作的延续，始于2015年侏罗纪世界: 阿帕托龙。Apatosaurus是有史以来最成功的VR体验之一-甚至被选择在三星VR耳机上预加载。这一经历与第一部《侏罗纪世界》一起上映，探索了VR “存在感” 如何给观众带来与恐龙相距几英寸的感觉。随着《侏罗纪世界: 蓝色》，我们开始让球迷们更深入地了解岛上恐龙的生活。我们有三个目标: 为特许经营权和新电影《侏罗纪世界: 堕落王国》带来认识，为我们的合作伙伴Oculus的新Oculus Go耳机打造一个决定性的系统销售商，并打造一种单独作为一部高度娱乐性和引人入胜的VR电影的体验。描述创意在《侏罗纪世界: 蓝色》中，我们的工作室开始回答一个以前在侏罗纪世界系列中没有回答的问题: 当人类离开这个岛时，恐龙会发生什么？《侏罗纪世界: 蓝色》发生在故事片《侏罗纪世界》和《侏罗纪世界: 堕落王国》之间，并以努布拉尔岛 (Isla Neblar) 的恐龙为中心人物。虚拟现实提供了一个独特的机会，让观众通过陌生人的眼睛看到世界，在这种体验中，观众体验了作为粉丝最喜欢的速龙蓝色的生活。先进的相机运动和视觉效果的结合提供了在蓝色的意识内的效果，而空间音频和立体图像代表了这个令人难以置信的生物的增强感官。描述策略有了更多的恐龙，史诗般的动作设置，以及更长的运行时间，我们决心创造一种粉丝可以一次又一次地回到的体验。通过以我们的VR摄像机达到的最高分辨率拍摄，我们确保了体验将Oculus硬件推向极限。我们的工作室和环球影业之间的合作，为一个真正的侏罗纪世界特许经营权的核心的项目所做的每一步，用彩蛋来满足电影的粉丝 (例如在环境中隐藏了一辆著名的吉普从原始的侏罗纪公园)同时为他们提供了一种全新的、令人兴奋的体验。描述执行侏罗纪世界: 蓝色被设计为一个8分钟的跟踪镜头，拍摄于夏威夷丛林中的3D 360度电影虚拟现实。为了捕捉这个镜头，设计了一个复杂的电缆凸轮系统，然后在后期制作中完全擦除。大多数360个视频可以用静止图像替换镜头的天顶 (顶部) 和最低点 (底部)。在侏罗纪世界: 蓝色的丛林树叶使这一不可能，需要发明特殊的立体投影技术。视觉效果是由ILM创建的，并且需要现场演员动作捕捉来创建项目中的恐龙。最后，使用先进的合成方法将恐龙集成到360的视频环境中。其结果是有史以来创造的技术最先进的VR体验之一。描述结果侏罗纪世界: 蓝色是有史以来下载量最大的VR体验之一。即使在今天，它也在Oculus前25大下载应用程序图表中，发布近一年后，每月活跃的用户比我们的其他30个经验 (包括侏罗纪世界: 阿帕托龙) 更多的月活跃用户。它目前在Oculus Store上拥有4颗星，超过3,000条评论，显示粉丝们对这种体验感到满意。在查看最终产品后，Oculus在Oculus Go包装上展示了体验，现在它已预装到每个新的Go耳机上。《侏罗纪世界蓝》证明了我们可以将电影VR的极限推向大片领域。我们感到自豪的是，创造了一种体验，这不仅仅是简单地给出现有电影的不同视角，实际上在电影最受欢迎的系列之一中创造了一个全新的世界，供粉丝们探索。

侏罗纪世界: 蓝色

案例简介：Why is this work relevant for Entertainment? Jurassic World: Blue is a cinematic virtual reality experience following Blue, a highly intelligent Velociraptor, on her quest for survival on Isla Nublar. With some of the most advanced VR ever created, the experience uses cutting-edge technology to bring audiences closer than ever to the world of film’s most prominent franchises. In Jurassic World: Blue, groundbreaking filmmaking is harnessed to tell a new side of the JW story and breathe new life into the series, making it perfect for the Communication Lions' mission to celebrate innovative brand storytelling. Background Jurassic World: Blue is a continuation of our collaboration with Universal Pictures which began in 2015 with Jurassic World: Apatosaurus. Apatosaurus was one of the most successful VR experiences of all time - even selected to be preloaded on Samsung VR headsets. That experience, released in conjunction with the first Jurassic World film, explored how VR "presence" could give audiences the feeling of being inches away from a dinosaur. With Jurassic World: Blue, we set out to give fans an even more in-depth glimpse into the lives of the dinosaurs of the island. We had three objectives: to bring awareness to the franchise and new film Jurassic World: Fallen Kingdom, to create a defining system-seller for our partner Oculus' new Oculus Go headset, and to craft an experience that stands alone as a highly entertaining and engaging VR film. Describe the creative idea In Jurassic World: Blue, our studio set out to answer a question previously unanswered in the Jurassic World franchise: what happens to the dinosaurs when the humans have left the island? Jurassic World: Blue takes place between the feature films Jurassic World and Jurassic World: Fallen Kingdom, and stars the dinosaurs of Isla Nublar as the central characters. Virtual reality offers a unique opportunity to let audiences see the world through a stranger's eyes, and in this experience the viewer experience life as the fan-favorite velociraptor Blue. A combination of advanced camera movement and visual effects gives the effect of being inside the consciousness of Blue, while spatial audio and stereoscopic imagery represent the enhanced senses of this incredible creature. Describe the strategy With more dinosaurs, epic action setpieces, and a longer runtime, we were determined to create an experience that fans could return to again and again. By filming in the highest resolution our VR cameras have ever achieved, we made sure the experience would push the Oculus hardware to its limits. Collaboration between our studio and Universal Pictures at every step of the way made for a project that was true to the heart of the Jurassic World franchise, satisfying fans of the films with easter eggs (such as hiding a famous Jeep from the original Jurassic Park in the environment) while providing them with an altogether new and exciting experience. Describe the execution Jurassic World: Blue was designed as a single eight-minute tracking shot, filmed in 3D 360-degree cinematic virtual reality on location in the Hawaiian jungle. In order to capture this shot, a complex cable cam system was designed and then completely erased in post-production. Most 360 videos can replace the zenith (top) and nadir (bottom) of the shot with still images. In Jurassic World: Blue the jungle foliage rendered this impossible, requiring the invention of special stereoscopic projection technology. The visual effects were created by ILM, and required sessions of live actor motion capture to create the dinosaurs in the project. Finally, the dinosaurs were integrated into the 360 video environment using advanced compositing. The result is one of the most technologically advanced VR experiences ever created. Describe the outcome Jurassic World: Blue is one of the most downloaded VR experiences of all time. Even today it is on the Oculus Top 25 Most Downloads app chart, almost a year after its release, and more monthly active users than any of our other 30 experiences (including Jurassic World: Apatosaurus). It currently has 4 stars on the Oculus Store with over 3,000 reviews, showing that fans were satisfied with the experience. After viewing the final product, Oculus featured the experience on the Oculus Go packaging and it is now preloaded on every new Go headset. Jurassic World Blue proved that we could push the limits of cinematic VR into blockbuster film territory. We are proud to have created an experience that, more than simply giving a different perspective of an existing film, has actually created an entirely new world inside one of film's most beloved franchises for fans to explore.