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奥利奥冠军舔
案例简介：奥利奥在以色列发起了一场疯狂的运动! 为了突出他们最新到来的双重奶油令人敬畏，奥利奥创建了一个在线挑战, 邀请青少年 “尽快舔奥利奥饼干上的奶油”，以便有机会赢得一些精彩的奖品。总统提出了挑战"“利克森” -- 世界舔冠军。这个先驱奥利奥角色被赋予了超级舌头,在新的在线广告中，他进行了各种各样的舌头练习，同时邀请观众为未来的挑战做好自己的舌头。电影导演塔尔 · 萨格勒巴说: “对我们来说，最大的挑战是如何以一种反映品牌本质的方式来描述我们的教练形象。”谁被请来帮助发展和指导这项活动 “幸运的是，这个品牌的本质是纯粹的乐趣! “这项运动的目标是 13-18 岁，正在 Instagram 、 Facebook 、 YouTube 和 Snap 上推出，提供了一系列美味的舔动作” 我们创造这项运动非常有趣,"Oreo Israel 的创意总监亚当 · 贝利说。“我们想发明一个原创和突出的角色，他将吸引难以取悦的青少年观众，并体现奥利奥的品牌价值。哦，我们希望他有超能力。“这项运动是由 BYL 广告公司为 Oreo Israel 创建的，将持续到 1月的大部分时间。
奥利奥冠军舔
案例简介：Oreo launches its Double Stuff Cookie in Israel with a wild campaign!To highlight the double cream awesomeness of their newest arrival, Oreo has created an online challenge, inviting teenagers to "lick the cream off the Oreo biscuit as fast as they can" for the chance to win some awesome prizes.The challenge is presented by President "Lickson" – the licking champion of the world. This pioneer Oreo character is endowed with a super-tongue, and in the new online ad he performs a variety of tongue exercises while inviting the audience to get their own tongues into shape for the challenge ahead."The biggest challenge for us was figuring out how to characterize our coacher figure in a way that would reflect on the brand essence" says film director Tal Zagreba, who was brought in to help develop and direct the campaign "luckily for us, the essence of this brand is pure fun!"The campaign targets ages 13-18, is being launched on Instagram, Facebook, YouTube and Snap, offers a wide array of delicious licking action"We had a lot of fun creating this campaign," says Adam Peled, Creative Director of Oreo Israel. "We wanted to invent an original and prominent character, who will appeal to the hard-to-please teenage audience, and embodies Oreo's brand values. Oh, and we wanted him to have super powers."The campaign was created by the BYL Advertising agency for Oreo Israel and will run through the better part of January.
Oreo Champions Lick
案例简介：奥利奥在以色列发起了一场疯狂的运动! 为了突出他们最新到来的双重奶油令人敬畏，奥利奥创建了一个在线挑战, 邀请青少年 “尽快舔奥利奥饼干上的奶油”，以便有机会赢得一些精彩的奖品。总统提出了挑战"“利克森” -- 世界舔冠军。这个先驱奥利奥角色被赋予了超级舌头,在新的在线广告中，他进行了各种各样的舌头练习，同时邀请观众为未来的挑战做好自己的舌头。电影导演塔尔 · 萨格勒巴说: “对我们来说，最大的挑战是如何以一种反映品牌本质的方式来描述我们的教练形象。”谁被请来帮助发展和指导这项活动 “幸运的是，这个品牌的本质是纯粹的乐趣! “这项运动的目标是 13-18 岁，正在 Instagram 、 Facebook 、 YouTube 和 Snap 上推出，提供了一系列美味的舔动作” 我们创造这项运动非常有趣,"Oreo Israel 的创意总监亚当 · 贝利说。“我们想发明一个原创和突出的角色，他将吸引难以取悦的青少年观众，并体现奥利奥的品牌价值。哦，我们希望他有超能力。“这项运动是由 BYL 广告公司为 Oreo Israel 创建的，将持续到 1月的大部分时间。
Oreo Champions Lick
案例简介：Oreo launches its Double Stuff Cookie in Israel with a wild campaign!To highlight the double cream awesomeness of their newest arrival, Oreo has created an online challenge, inviting teenagers to "lick the cream off the Oreo biscuit as fast as they can" for the chance to win some awesome prizes.The challenge is presented by President "Lickson" – the licking champion of the world. This pioneer Oreo character is endowed with a super-tongue, and in the new online ad he performs a variety of tongue exercises while inviting the audience to get their own tongues into shape for the challenge ahead."The biggest challenge for us was figuring out how to characterize our coacher figure in a way that would reflect on the brand essence" says film director Tal Zagreba, who was brought in to help develop and direct the campaign "luckily for us, the essence of this brand is pure fun!"The campaign targets ages 13-18, is being launched on Instagram, Facebook, YouTube and Snap, offers a wide array of delicious licking action"We had a lot of fun creating this campaign," says Adam Peled, Creative Director of Oreo Israel. "We wanted to invent an original and prominent character, who will appeal to the hard-to-please teenage audience, and embodies Oreo's brand values. Oh, and we wanted him to have super powers."The campaign was created by the BYL Advertising agency for Oreo Israel and will run through the better part of January.
奥利奥冠军舔
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Oreo Champions Lick
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基本信息
- 广告战役： #Oreo Champions Lick#
- 广告品牌： Oreo
- 发布日期： 2017-01-01
- 行业领域： 休闲食品 , 饮食/特产 , 糕点
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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