Ageing Wine Bottles|短视频|广告营销案例【ADGuider广告指南】

陈酿酒瓶

案例简介：执行用铜包裹整个酒瓶是一种结合材料的新方法。外壳接收葡萄酒的香气，因为它是完全不透明的。通过雕刻特别设计的标志，它成为一个耐候性的标签。经过 3 年的桶储存后，葡萄酒于 2015年装瓶。用插图模拟了瓶子在 5 年和 10 年后的成熟。战略 “Cuv é e XR” 包装生产了一个引人注目的酒瓶，不仅给葡萄酒鉴赏家留下了深刻的印象，也给设计爱好者留下了深刻的印象。结果 “Cuv é e XR” 使葡萄酒的陈酿在瓶子上也可见。瓶子的铜外壳给了它另一个用途 -- 除了精美的葡萄酒，这是一个设计对象。这种附加值意味着特别版在很短的时间内就卖完了。活动描述这个想法是以一种美观的方式来想象葡萄酒的陈酿过程。每一瓶 “cuv é e XR” 都有一件铜夹克，它的外观会随着年龄的变化而变化，从而使时间变得清晰可见。这将瓶子变成了一个设计对象: 真正的伟大伴随着年龄。概要优质的酿酒厂 Knipser 是德国最好的酿酒厂之一。在 2012 的顶级葡萄酒中，他们从 2015年瓶装的梅洛、品丽珠和赤霞珠中生产了一种 cuv é e XR。这种葡萄酒在 2016年至 2026 之间的成熟度最佳。所以他们第一次想设计一段时间的包装，而不是一个时间点。

陈酿酒瓶

案例简介：Execution Encasing an entire wine bottle in copper is a new way to combine materials. The casing receives the aroma of the wine, since it is completely opaque. By engraving the specially designed logo, it becomes a weather-resistant label. After 3 years of barrel storage the wine was bottled in 2015. The bottle’s maturation after 5 and 10 years is simulated by way of illustration. Strategy The “CUVéE XR” packaging produced an attention-grabbing wine bottle that impressed not only wine connoisseurs but also design lovers. Outcome “CUVéE XR” renders the ageing of the wine visible on the bottle as well. The bottle’s copper casing gives it another use – in addition to fine wine, this is a design object. This added value meant that the special edition sold out within a very short space of time. Campaign Description The idea was to visualise the wine’s ageing process in an aesthetically appealing manner. Each bottle of the “CUVéE XR” is given a copper jacket whose appearance changes with age – thus making time visible. This transforms the bottle into a design object: True greatness comes with age. Synopsis The superior quality winery Knipser is one of Germany’s best wineries. In the 2012 top vintage they produced a Cuvée XR from the varieties Merlot, Cabernet Franc and Cabernet Sauvignon which was bottled in 2015. This wine will be of optimum maturity between 2016 and 2026. So for the first time they wanted to design packaging for a period instead of a point in time.