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06 级
案例简介：我们的任务是减少瑞典的酗酒。(为了减少每年花费数十亿美元和大量痛苦的酒精相关问题。) 研究表明，一半的重度饮酒者实际上想少喝酒。但是改变一个人的行为很难。如果你没有明确的目标，几乎不可能。不喝酒是一个明确的目标，但对大多数人来说，这一步太大了。 所以我们引入了一个更现实的目标: 保持你血液中的酒精含量低于 0.06%。(酒精的积极作用达到顶峰。)和一个可以帮助你做到这一点的应用程序。 该应用程序被所有领先的瑞典媒体覆盖，并迅速成为最受欢迎的免费应用程序。几个月后，超过 600,000 人下载了它，几乎占瑞典所有智能手机用户的四分之一。它继续传播，因为十分之四的用户告诉他们的朋友。最重要的是: 24% 的应用程序用户已经减少了他们的酒精消费。 这种行为的改变以前只有通过个人咨询才能实现。(这是昂贵的，很少有人自愿寻求这种咨询。)
06 级
案例简介：Our task was to reduce heavy drinking in Sweden. (To reduce the alcohol-related problems that cost billions of dollars, and a lot of suffering, every year.) Studies show that half of all heavy drinkers actually want to drink less. But changing one's behavior is hard. Almost impossible if you don't have a clear goal. Not drinking at all is a clear goal, but that's too big a step for most people. So we introduced a more realistic goal: Keeping your blood alcohol content below 0.06 percent. (The point where the positive effects of alcohol are at their peak.) And an app that helps you do it. The app was covered by all leading Swedish media and quickly became the most popular free app. In a few months it’s been downloaded by more than 600,000 people, almost a quarter of all smartphone owners in Sweden. And it continues to spread, since four out of ten users tell their friends about it. Most importantly: 24 % of the app’s users have reduced their alcohol consumption. This kind of change in behavior has previously only been achievable with individual counseling. (Which is costly, and very few people voluntarily seek this kind of counseling.)
Level .06
案例简介：我们的任务是减少瑞典的酗酒。(为了减少每年花费数十亿美元和大量痛苦的酒精相关问题。) 研究表明，一半的重度饮酒者实际上想少喝酒。但是改变一个人的行为很难。如果你没有明确的目标，几乎不可能。不喝酒是一个明确的目标，但对大多数人来说，这一步太大了。 所以我们引入了一个更现实的目标: 保持你血液中的酒精含量低于 0.06%。(酒精的积极作用达到顶峰。)和一个可以帮助你做到这一点的应用程序。 该应用程序被所有领先的瑞典媒体覆盖，并迅速成为最受欢迎的免费应用程序。几个月后，超过 600,000 人下载了它，几乎占瑞典所有智能手机用户的四分之一。它继续传播，因为十分之四的用户告诉他们的朋友。最重要的是: 24% 的应用程序用户已经减少了他们的酒精消费。 这种行为的改变以前只有通过个人咨询才能实现。(这是昂贵的，很少有人自愿寻求这种咨询。)
Level .06
案例简介：Our task was to reduce heavy drinking in Sweden. (To reduce the alcohol-related problems that cost billions of dollars, and a lot of suffering, every year.) Studies show that half of all heavy drinkers actually want to drink less. But changing one's behavior is hard. Almost impossible if you don't have a clear goal. Not drinking at all is a clear goal, but that's too big a step for most people. So we introduced a more realistic goal: Keeping your blood alcohol content below 0.06 percent. (The point where the positive effects of alcohol are at their peak.) And an app that helps you do it. The app was covered by all leading Swedish media and quickly became the most popular free app. In a few months it’s been downloaded by more than 600,000 people, almost a quarter of all smartphone owners in Sweden. And it continues to spread, since four out of ten users tell their friends about it. Most importantly: 24 % of the app’s users have reduced their alcohol consumption. This kind of change in behavior has previously only been achievable with individual counseling. (Which is costly, and very few people voluntarily seek this kind of counseling.)
06 级
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