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EqualStock
案例简介:学分
EqualStock
案例简介:Credits
EqualStock
案例简介:学分
EqualStock
案例简介:Credits
EqualStock
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EqualStock
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基本信息
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创作者
案例详情
When a brand or person looks for stock images of farmers in India, the underrepresentation of women farmers is starkly visible, even though women account for approximately 75% of full-time farming jobs in India. This immense underrepresentation needs to be corrected. The perception put forth by the world online needs to be mended. That’s exactly what Welspun World plans to do with EqualStock. They have started to correct this underrepresentation with EqualStock, an initiative where they flooded stock image libraries with images of women farmers. These images are shot by Welspun World and are freely available online. By using appropriate tags and collaborating with journalists and brands, they are trying to push these images higher up the algorithm. This will eventually help correct the underrepresentation of women farmers online.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
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项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
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创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点,抢占行业趋势红利
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