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没有火焰的机会
案例简介：目的: 将使用断路器的安全优势传达给基本不了解产品益处的斯里兰卡群众。 洞察力: 传统上，斯里兰卡对年轻夫妇非常保守。他们互相拜访时，总是受到严格的成人监督。总是有一个成年人在监视他们，以阻止他们与彼此的感情过分。 想法: 我们展示了一个成年人，令人生畏地坐在一对年轻夫妇的中间，完全浇灭了他们浪漫的火焰。带有 “没有火焰的机会” 的复制线，我们进一步传达了我们的信息，即断路器也同样可以保护电气系统免于过载，防止内部火灾。斯里兰卡TBWA为奥雷尔公司制作的印刷广告，类别为: 电子、技术。
没有火焰的机会
案例简介：Objective: To communicate the safety advantage of using circuit breakers to Sri Lankan masses who are largely unaware of the product benefits. Insight: Traditionally, Sri Lanka is very conservative for young couples. They are always under strict adult supervision when they visit each other. There’s always an adult monitoring them to stop them from going overboard with their mutual affections. Idea: We show an adult sitting intimidatingly in the middle of a young couple, completely dousing their romantic flame. With a copy line that reads “No chance of flame” we further drive our message that our circuit breakers too, similarly protect electrical systems from overloading, preventing fires from within. Print advertisement created by TBWA, Sri Lanka for Orel Corporation, within the category: Electronics, Technology.
No chance of flame
案例简介：目的: 将使用断路器的安全优势传达给基本不了解产品益处的斯里兰卡群众。 洞察力: 传统上，斯里兰卡对年轻夫妇非常保守。他们互相拜访时，总是受到严格的成人监督。总是有一个成年人在监视他们，以阻止他们与彼此的感情过分。 想法: 我们展示了一个成年人，令人生畏地坐在一对年轻夫妇的中间，完全浇灭了他们浪漫的火焰。带有 “没有火焰的机会” 的复制线，我们进一步传达了我们的信息，即断路器也同样可以保护电气系统免于过载，防止内部火灾。斯里兰卡TBWA为奥雷尔公司制作的印刷广告，类别为: 电子、技术。
No chance of flame
案例简介：Objective: To communicate the safety advantage of using circuit breakers to Sri Lankan masses who are largely unaware of the product benefits. Insight: Traditionally, Sri Lanka is very conservative for young couples. They are always under strict adult supervision when they visit each other. There’s always an adult monitoring them to stop them from going overboard with their mutual affections. Idea: We show an adult sitting intimidatingly in the middle of a young couple, completely dousing their romantic flame. With a copy line that reads “No chance of flame” we further drive our message that our circuit breakers too, similarly protect electrical systems from overloading, preventing fires from within. Print advertisement created by TBWA, Sri Lanka for Orel Corporation, within the category: Electronics, Technology.
没有火焰的机会
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No chance of flame
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