What's the FUX? Viral headhunt site|海报/平面|广告营销案例【ADGuider广告指南】

什么是福克斯？病毒猎头网站

案例简介：为什么这项工作与直接相关？为了为我们的公司找到一位出色的UX设计师，我们通过为他们提供他们无法抗拒的游戏，使UX专业人士陷入困境。背景什么是福克斯？-有史以来最糟糕的UX网站挑战 UX设计师是至关重要且要求很高的专家。大多数优秀的UX设计师的薪水很高，并且不会进入就业市场，而许多具有可疑技能的人则申请UX职位，目的是获得那些高薪工作。在连续9个月尝试雇用优秀的UX人员后，我们感到绝望，因此决定改变策略。描述创意 (投票30%) 我们为UX专业人士提供了他们无法抗拒的游戏，从而使他们进行了猎头。描述策略 (投票20%) 我们创建了一个病毒式应用程序网站，具有挑战性的号召性和有史以来最糟糕的用户体验。糟糕的是，UX完美主义者无法抗拒地完成所有步骤并与同事分享。描述执行 (投票20%) 这很难，但是我们的UX实现了: ·损坏的控制模糊的暗示痛苦的形式 • 随机弯曲的用户旅程令人沮丧的对话 ·杀死反馈不直观的选择器令人沮丧的进度条列出结果 (投票30%) 在仅在几个帐户和社区中发布后，没有任何付费促销活动，我们的病毒网站在3周内收集了大约8000位唯一身份访问者。平均1分28秒的会话时间证明，大多数访问者完成了整个旅程，其中300人提交了工作申请。其中一个候选人在我们公司找到了一份工作。请告诉我们您是如何为播出的单一国家/地区/市场设计/调整您的广告系列的。该活动旨在在该公司位于俄罗斯的办公室招募一名UX设计师，这就是为什么有俄罗斯本地版本的网站供候选人使用，更好地共享选项，并使其在俄罗斯媒体和社交媒体平台上传播，以及针对borader观众的英语版本和对竞选机制的评估

什么是福克斯？病毒猎头网站

案例简介：Why is this work relevant for Direct? Aiming to find a great UX designer for our company, we made UX professionals headhunt themselves by offering them a game they couldn’t resist. Background What’s the FUX? — the worst UX website ever Challenge UX-designers are crucial and highly-demanded specialists. Most good UX-designers are well-paid and do not enter job market, while many people with suspicious skillsets apply to UX positions aiming to get those highly-paid jobs. Being desperate after trying to hire a good UX person for 9 months in a row, we decided to change tactics. Describe the creative idea (30% of vote) We made UX professionals headhunt themselves by offering them a game they couldn’t resist. Describe the strategy (20% of vote) We created a viral application website with a challenging call to action and the worst UX ever. It was so bad that UX perfectionists couldn’t resist going through all the steps and sharing it with colleagues. Describe the execution (20% of vote) It was hard, but our UX achieved: • Spoiled controls • Vague hints • Painful forms • Randomly curved user journey • Frustrating dialogs • Killing feedback • Unintuitive selectors • Demotivating progress bar List the results (30% of vote) After being posted on just a few accounts and communities, without any paid promotions, our viral site collected about 8000 unique visitors within 3 weeks. An average session duration of 1 minute and 28 seconds proved that most of the visitors completed the whole journey and 300 of them submitted their job applications. One of those candidates got a job with our company. Please tell us how you designed/adapted your campaign for the single country / region / market where it aired. The campaign was aimed to recruit a UX designer in the company's Russia-based office, this is why there was the Russian local version of the website for the candidates, better sharing options and for making it viral across Russian media and social media platforms, and also the English language version for borader audience and evaluation of the campaign mechanics