What's the FUX? Viral headhunt site|海报/平面|广告营销案例【ADGuider广告指南】

FUX 是什么？病毒猎头网站

案例简介：为什么这项工作与 Direct 相关？为了为我们公司找到一位优秀的 UX 设计师，我们为 UX 专业人员提供了一款他们无法抗拒的游戏，让他们自己去猎头。背景什么是 FUX？-有史以来最糟糕的 UX 网站挑战 UX 设计师是至关重要的、需求量很大的专家。大多数优秀的 UX 设计师工资很高，不会进入就业市场，而许多拥有可疑技能的人申请 UX 职位，旨在获得那些高薪工作。在连续 9 个月试图雇佣一个好的 UX 人后，我们绝望了，决定改变策略。描述创意 (30% 的选票) 我们让 UX 专业人士自己猎头，给他们提供了一个他们无法抗拒的游戏。描述策略 (20% 的选票) 我们创建了一个病毒式应用程序网站，具有挑战性的行动号召和有史以来最糟糕的 UX。太糟糕了，UX 完美主义者忍不住要经历所有的步骤并与同事分享。描述执行情况 (20% 的选票) 这很难，但我们的 UX 实现了: • 损坏的控制 • 模糊提示 • 痛苦的形式 • 随机弯曲的用户旅程 • 令人沮丧的对话框 • 杀戮反馈 • 不直观的选择器 • 降低进度条的动力列出结果 (30% 的选票) 在几个账户和社区发布后，没有任何付费促销，我们的病毒网站在 3 周内收集了大约 8000 名独特的访问者。平均 1 分 28 秒的会话持续时间证明，大多数访客完成了整个旅程，其中 300 的人提交了工作申请。其中一个候选人在我们公司找到了一份工作。请告诉我们您是如何为其播出的单个国家/地区/市场设计/调整您的活动的。该活动旨在在该公司位于俄罗斯的办公室招聘一名 UX 设计师，这就是为什么有俄罗斯本地版本的候选人网站,更好的共享选项，并使其在俄罗斯媒体和社交媒体平台上传播，以及 borader 观众和活动机制评估的英文版本

FUX 是什么？病毒猎头网站

案例简介：Why is this work relevant for Direct? Aiming to find a great UX designer for our company, we made UX professionals headhunt themselves by offering them a game they couldn’t resist. Background What’s the FUX? — the worst UX website ever Challenge UX-designers are crucial and highly-demanded specialists. Most good UX-designers are well-paid and do not enter job market, while many people with suspicious skillsets apply to UX positions aiming to get those highly-paid jobs. Being desperate after trying to hire a good UX person for 9 months in a row, we decided to change tactics. Describe the creative idea (30% of vote) We made UX professionals headhunt themselves by offering them a game they couldn’t resist. Describe the strategy (20% of vote) We created a viral application website with a challenging call to action and the worst UX ever. It was so bad that UX perfectionists couldn’t resist going through all the steps and sharing it with colleagues. Describe the execution (20% of vote) It was hard, but our UX achieved: • Spoiled controls • Vague hints • Painful forms • Randomly curved user journey • Frustrating dialogs • Killing feedback • Unintuitive selectors • Demotivating progress bar List the results (30% of vote) After being posted on just a few accounts and communities, without any paid promotions, our viral site collected about 8000 unique visitors within 3 weeks. An average session duration of 1 minute and 28 seconds proved that most of the visitors completed the whole journey and 300 of them submitted their job applications. One of those candidates got a job with our company. Please tell us how you designed/adapted your campaign for the single country / region / market where it aired. The campaign was aimed to recruit a UX designer in the company's Russia-based office, this is why there was the Russian local version of the website for the candidates, better sharing options and for making it viral across Russian media and social media platforms, and also the English language version for borader audience and evaluation of the campaign mechanics