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保护开始很小
案例简介：科罗拉多州拥有如此丰富的可穿越性，以至于对于居住在这里的人们来说，所有这些都可以开始感到有些 “司空见惯”。我们的任务是通过开展一项旨在使人们以可行的方式关心保护的运动，将地球母亲的威严带回科罗拉多人的生活和漫长的周末。最大的障碍？不使用通常与保护和旅游活动相关的图像。经过一番仔细的思考，并在树林中漫步了几次，我们找到了一条有趣的路。为了使Coloradans关心大局，为什么不尝试专注于小图片-经过时间验证的例程，这些例程可以使自然运转并保持我们的荒野。为了让人们关心自然，我们从框架中剥离了大部分。具有讽刺意味的是，我们并没有失去。
保护开始很小
案例简介：Colorado has such a diverse wealth of traversable nature that it can all begin to feel a little “commonplace” to those that live here. We were tasked with bringing the majesty of Mother Earth back into the lives and long weekends of Coloradans, through the creation of a campaign rooted in getting people to care about conservation in actionable ways. The biggest hurdle? To do so without using the imagery normally associated with conservation and tourism campaigns. After some careful deliberation, and a few business-casual walks through the woods, we found an interesting way in. To make Coloradans care about the big picture, why not try focusing on the little picture -- the time-proven routines that make nature work and keep our wilds just that. To get people to care about nature, we stripped most of it out of the frame. The irony is not lost on us.
Conservation Starts Small
案例简介：科罗拉多州拥有如此丰富的可穿越性，以至于对于居住在这里的人们来说，所有这些都可以开始感到有些 “司空见惯”。我们的任务是通过开展一项旨在使人们以可行的方式关心保护的运动，将地球母亲的威严带回科罗拉多人的生活和漫长的周末。最大的障碍？不使用通常与保护和旅游活动相关的图像。经过一番仔细的思考，并在树林中漫步了几次，我们找到了一条有趣的路。为了使Coloradans关心大局，为什么不尝试专注于小图片-经过时间验证的例程，这些例程可以使自然运转并保持我们的荒野。为了让人们关心自然，我们从框架中剥离了大部分。具有讽刺意味的是，我们并没有失去。
Conservation Starts Small
案例简介：Colorado has such a diverse wealth of traversable nature that it can all begin to feel a little “commonplace” to those that live here. We were tasked with bringing the majesty of Mother Earth back into the lives and long weekends of Coloradans, through the creation of a campaign rooted in getting people to care about conservation in actionable ways. The biggest hurdle? To do so without using the imagery normally associated with conservation and tourism campaigns. After some careful deliberation, and a few business-casual walks through the woods, we found an interesting way in. To make Coloradans care about the big picture, why not try focusing on the little picture -- the time-proven routines that make nature work and keep our wilds just that. To get people to care about nature, we stripped most of it out of the frame. The irony is not lost on us.
保护开始很小
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Conservation Starts Small
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基本信息
- 广告战役： #Colorado Parks and Wildlife-平面-bf73#
- 广告品牌： Colorado Parks and Wildlife
- 发布日期： 2020
- 行业领域： 生活服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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