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女厕所服务员
案例简介:描述/概要 接近 BBDO 制作的电影 新的迈达斯运动由三个 20 秒钟的广告组成: “女士厕所服务员” 、 “母性” 、 “电梯”。每个商业阶段都有一个日常生活的时刻,并通过荒谬的情况显示如果我们约会任何事情,生活会是什么。一种幽默的方式来关注品牌的同情和接近价值。一种非常有竞争力的方式来回答客户的主要期望。 上下文 迈达斯已经运行了一年,战略转向成为汽车总维护的一般运营商。一种策略,它意味着新的能力领域,如维护和服务,同时保留基本的公司点,这些点是 “无需预约” 和 “服务点的完美”。这个项目受到三个强烈因素的影响: 重新定义我们在中心前线的活动,一个新的签名,运营和关系沟通的彻底改变。电视活动是最重要的,但并非最不重要。
女厕所服务员
案例简介:Description / Synopsis Film made by PROXIMITY BBDO The new Midas campaign is composed by three 20-second commercials : "Lady Toilet Attendantâ, "Motherhood", "The Elevator". Each commercial stages an the everyday life moment and shows by absurd situations what would be the life if we were to take appointment anything. A humorous way to focus on the sympathy and proximity values of the brand. A very competitive manner to answer the customersâmain expectation. Context Midas has been running, for a year, a strategic turn to become the general operator of the car total maintenance. A strategy which implies new fields of competence like maintenance and services while preserving the fundamental corporate points which are âwithout appointment âand perfection of the service ones. This project influenced by three strong elements: the redefinition of our activity on the centers frontages, a new signature, the total change of the operational and relational communication. The Tv campaign is the but not least.
Lady Toilet Attendant
案例简介:描述/概要 接近 BBDO 制作的电影 新的迈达斯运动由三个 20 秒钟的广告组成: “女士厕所服务员” 、 “母性” 、 “电梯”。每个商业阶段都有一个日常生活的时刻,并通过荒谬的情况显示如果我们约会任何事情,生活会是什么。一种幽默的方式来关注品牌的同情和接近价值。一种非常有竞争力的方式来回答客户的主要期望。 上下文 迈达斯已经运行了一年,战略转向成为汽车总维护的一般运营商。一种策略,它意味着新的能力领域,如维护和服务,同时保留基本的公司点,这些点是 “无需预约” 和 “服务点的完美”。这个项目受到三个强烈因素的影响: 重新定义我们在中心前线的活动,一个新的签名,运营和关系沟通的彻底改变。电视活动是最重要的,但并非最不重要。
Lady Toilet Attendant
案例简介:Description / Synopsis Film made by PROXIMITY BBDO The new Midas campaign is composed by three 20-second commercials : "Lady Toilet Attendantâ, "Motherhood", "The Elevator". Each commercial stages an the everyday life moment and shows by absurd situations what would be the life if we were to take appointment anything. A humorous way to focus on the sympathy and proximity values of the brand. A very competitive manner to answer the customersâmain expectation. Context Midas has been running, for a year, a strategic turn to become the general operator of the car total maintenance. A strategy which implies new fields of competence like maintenance and services while preserving the fundamental corporate points which are âwithout appointment âand perfection of the service ones. This project influenced by three strong elements: the redefinition of our activity on the centers frontages, a new signature, the total change of the operational and relational communication. The Tv campaign is the but not least.
女厕所服务员
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Lady Toilet Attendant
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基本信息
- 广告战役: #Midas-影视-c0f3#
- 广告品牌: MIDAS
- 发布日期: 2003-03-10
- 行业领域: 汽车/工具
- 媒体类别: 短视频
- 广告语言: 法语
- 媒介平台: 网络
- 获得奖项:
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