本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
PEThletes
案例简介:学分
PEThletes
案例简介:Credits
PEThletes
案例简介:学分
PEThletes
案例简介:Credits
PEThletes
暂无简介
PEThletes
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Dogs are natural athletes. They accompany us on walks, runs, skateboarding, and some even on surfing. But unfortunately, dogs with disabilities and mobility issues can't engage in sports, which also decreases their owners' motivation to exercise. That's why Decathlon, the worldwide retailer democratizing sports for the many, alongside the agency Publicis Brasil, created an initiative that turns pets with disabilities into athletes again, extending the brand's purpose of moving everyone through the wonders of sports to pets as well, promoting well-being so they can fully enjoy life. "Pethletes" is a sports prosthesis for dogs made from PET bottles collected from parks. They restore mobility for dogs that have lost movement in their hind legs, allowing them — and their owners — to engage in sports again. The launch event took place at Villa-Lobos Park in São Paulo and was organized in collaboration with NGOs such as Cãodeirante, and invitations were extended to the community of tutors of dogs with disabilities. At the Pet-station placed in the park, people deposited plastic bottles, which were recycled into filament and 3D-printed into prostheses. For every dog that returned to sport, a human also returned. And soon, the prostheses will be available on Decathlon's e-commerce platform, enabling every pet to become a Pethlete. After all, sports are for everyone. Including our best friends.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息