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我们不想做的运动
案例简介:美国平均每天有不止一次大规模枪击事件。随着关于如何管理枪支暴力流行的争论,现在需要做些什么来拯救生命。受公共安全窒息海报的启发,我们创作了拍摄生存海报。旨在下载并在电影院、学校、餐馆、夜总会和其他公共场所展示, 这些海报为在大规模枪击事件中有效自我保护的个人提供实用提示和急救建议。这是我们不想创建的运动。我们还在 Instagram 和 Twitter 上设计了一个教育网站和页面,向人们介绍他们可以生存的其他方式,甚至防止进一步的枪击事件。他们详细介绍了从精神健康资源到识别当地拍摄地点的所有内容。所有人都希望枪支暴力有一天会结束。并希望我们能够最终删除我们的海报、网站和社交帖子。随着关于如何管理枪支暴力危机的激烈争论,现在需要做更多的事情。所以我们创造了关心的公民来消除枪支暴力。一个致力于为面临公共枪击事件的人提供实用资源、安全提示和医疗建议的组织。所有人都希望枪支暴力有一天会结束。希望不再有需要我们很担心。
我们不想做的运动
案例简介:On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be downloaded and displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters offer practical tips and first aid advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create. We also designed an educational website and pages on Instagram and Twitter that informed people on additional ways they could survive—and even prevent further shootings. They detail insights on everything from mental health resources to identifying local shooting locales. All with the desire that gun violence would come to an end one day. And the hope that we could ultimately take down our posters, site and social postings. With arguments raging on how to manage the gun violence crisis, something more needed to be done now. So we created Concerned Citizens to Take Down Gun Violence. An organization committed to offering practical resources, safety tips and medical advice for people confronting public shootings. All with the desire that gun violence would come to an end one day. And the hope that there would no longer be a need for us to be so concerned.
The Campaign We Didn't Want to Make
案例简介:美国平均每天有不止一次大规模枪击事件。随着关于如何管理枪支暴力流行的争论,现在需要做些什么来拯救生命。受公共安全窒息海报的启发,我们创作了拍摄生存海报。旨在下载并在电影院、学校、餐馆、夜总会和其他公共场所展示, 这些海报为在大规模枪击事件中有效自我保护的个人提供实用提示和急救建议。这是我们不想创建的运动。我们还在 Instagram 和 Twitter 上设计了一个教育网站和页面,向人们介绍他们可以生存的其他方式,甚至防止进一步的枪击事件。他们详细介绍了从精神健康资源到识别当地拍摄地点的所有内容。所有人都希望枪支暴力有一天会结束。并希望我们能够最终删除我们的海报、网站和社交帖子。随着关于如何管理枪支暴力危机的激烈争论,现在需要做更多的事情。所以我们创造了关心的公民来消除枪支暴力。一个致力于为面临公共枪击事件的人提供实用资源、安全提示和医疗建议的组织。所有人都希望枪支暴力有一天会结束。希望不再有需要我们很担心。
The Campaign We Didn't Want to Make
案例简介:On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be downloaded and displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters offer practical tips and first aid advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create. We also designed an educational website and pages on Instagram and Twitter that informed people on additional ways they could survive—and even prevent further shootings. They detail insights on everything from mental health resources to identifying local shooting locales. All with the desire that gun violence would come to an end one day. And the hope that we could ultimately take down our posters, site and social postings. With arguments raging on how to manage the gun violence crisis, something more needed to be done now. So we created Concerned Citizens to Take Down Gun Violence. An organization committed to offering practical resources, safety tips and medical advice for people confronting public shootings. All with the desire that gun violence would come to an end one day. And the hope that there would no longer be a need for us to be so concerned.
我们不想做的运动
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The Campaign We Didn't Want to Make
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基本信息
- 广告战役: #Take Down Gun Violence#
- 广告品牌: Concerned Citizens to Take Down Gun Violence
- 发布日期: 2017-04-01
- 行业领域: 认证机构 , 商务服务 , 其他
- 媒体类别: 短视频 , 活动 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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