Take Down Gun Violence Video|短视频|广告营销案例【ADGuider广告指南】

拍摄枪支暴力视频

案例简介：结果社交跟踪、网站访问，随后是公关关注。自 2016年7月以来，“扳倒枪支暴力” 运动在 Instagram 上出现了相当大的增长，追随者人数超过 1,100。这包括来自广泛政治倾向的组织和个人。此外，我们在 8 个月内对视频所在地点的访问增加了 43%。最重要的是，海报引起了纽约保安公司的注意, 纽约市警察局和纽约消防局都跟随我们的脚步，使用我们的视频和海报，然后将它们整合到他们的枪支保护项目中。概要减少枪支暴力: 平均来说，美国每天有不止一次大规模枪击。随着关于如何管理枪支暴力流行的争论，现在需要做点什么来拯救生命。受公共安全窒息通信的启发，我们制作了一个射击生存视频。旨在为在大规模枪击事件中有效自我保护的个人提供实用技巧、急救和安全建议。这是我们不想创作的视频。战略打击枪支暴力始于你: 任何人如何通过完全依赖政府来有效地保护自己免受随机公开枪击？在一个开放的社会里，警察不能保护每个公民。随着政党制度的两极分化，尤其是在美国，枪支管制措施处于停滞状态。雇佣私人保镖对普通公民来说在经济上是令人望而却步的。唯一合理的方法是自我保护。学习快速行动的实用技巧，逃离现场，掩盖或处理伤口。帮助我们记下这段视频: 当然，我们运动的最终目标是教育公众。一旦我们都意识到行之有效的保护自己的方法，我们就不会被枪支暴力所取代。像这样的视频可以被删除。 BriefWithProjectedOutcomes 限制很少: 除了法律批准和来源引用，项目中没有其他监管限制。简要解释活动描述不要试图震惊的冲击价值: 我们的想法是以制作一个关于生活中最可怕的事件的视频为中心，没有明显的情感或恐惧的图像。用直观的插图和简单的语言传达基本的操作信息。简单的点。正是在这个公共卫生和生存故事的陈腐讲述中，公众尖叫着提出了自我保护的建议。没有政治倾向，无论是左派还是右派，我们提倡在发生大规模枪击事件时避免身体伤害的行之有效的实用技术。执行要做正确的事情，有时你必须自己去做: 这场运动是出于立即采取行动的需要。不是明天。现在。这导致一个由四个人组成的团体聚集在一起，组成相关公民，以消除枪支暴力。从这个核心小组中，开发了一个简单的海报。然后是视频。关于保护自己免受公共枪击的最实用技巧的研究开始了。然后为两者创建了简单的图形插图。从那里，我们在 Instagram 和 Twitter 上开发了一个教育网站和页面，告知人们他们可以生存的其他方式 -- 甚至防止进一步的枪击事件。他们详细了解了从精神健康资源到识别当地拍摄地点的一切。所有人都希望枪支暴力有一天会结束。我们希望最终能够删除我们的视频、海报、网站和社交帖子。

拍摄枪支暴力视频

案例简介：Outcome Social Following, Site Visits, Followed by PR Attention.Since July 2016, the Take Down Gun Violence campaign has seen a sizable jump on Instagram with followers numbering over 1,100. This includes organizations and individuals from a wide range of political leanings. In addition, we’ve site visits where the video is housed jump by 43% in 8 months. Most importantly, the poster caught the attention of NYC security companies, New York City Police Department and the NYC Fire Department all of which followed our lead to use our video and poster then integrate them into their firearms protection programs. Synopsis Take Down Gun Violence:On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now.Inspired by public safety choking communications, we created a shooting survival video. Designed to offer practical tips, first aid and safety advice to individuals on effective self-preservation in the case of a mass shooting.It was the video we didn't want to create. Strategy Taking Down Gun Violence Starts With You:How can anyone effectively protect themselves from random public shootings by relying solely on the government? In an open society, the police can’t guard every citizen. With the polarity of the political party system especially in the United States, gun control measures are at a standstill. And hiring personal bodyguards is financially prohibitive for the average citizen. The only reasonable approach is self-preservation. Learning practical techniques for swift action to flee the scene, take cover or tend to wounds.Help Us Take Down This Video:Of course, the ultimate goal of our campaign is to educate the public. Once we are all aware of the proven ways to protect ourselves, we won’t be taken by gun violence. And video like this one can be taken down. BriefWithProjectedOutcomes Few Restrictions:Other than legal approval and source referencing, no other regulatory restrictions were involved in the project. BriefExplanation CampaignDescription The Shock Value of Not Trying to Shock:Our idea centered around creating a video about one of life’s most frightening events without overtly emotional or fearful imagery. Basic how-to information conveyed with intuitive illustrations and plain language. Simple and to-the-point. It’s in the banal telling of this public health and survival story that screamed out to the public with tips on self-preservation. Without political leanings, left or right, we advocated proven and practical techniques for avoiding physical harm in case of a mass shooting. Execution To Do Something Right, Sometimes You Have to Do It Yourself:This campaign was born out of a need to take immediate action. Not tomorrow. Now. This lead to a group of four individuals coming together to form the Concerned Citizens to Take Down Gun Violence. From this core group, a simple poster was developed. Then a video. Research on the most practical tips for protecting oneself from public shootings commenced. Then simple graphic illustrations were created for both. From there, we developed an educational website and pages on Instagram and Twitter that informed people of additional ways they could survive—and even prevent further shootings. They detailed insights on everything from mental health resources to identifying local shooting locales. All with the desire that gun violence would come to an end one day. And the hope that we could ultimately take down our video, posters, site and social postings.