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100 风笛吉他系列
案例简介：执行 海报是用金色和黑色设计的，这是品牌的颜色。他们在举行音乐活动的酒吧和酒吧广泛展出。 活动描述 我们制作了海报，巧妙地将吉他与饮酒提示并列在一起: 举手敬酒，看起来像吉他的竖杆, 酒吧柜台的俯视图，凳子像用来调乐器的旋钮一样排列,一只手拿着一个看起来像吉他柄的玻璃杯，桌子像它的身体。 结果 海报加强了 100 风笛手与音乐的联系，并使该品牌更接近消费者。促销期间，对品牌的需求比平时高得多。 概要 西格拉姆的 100 风笛手正在贸易渠道 (酒吧、餐馆等) 进行促销活动。) 意图驾驶试验和消费。消费者有机会赢得亲笔签名的挡泥板吉他 (由现场演奏的乐队签名)，订购 100 个风笛手。简报是制作海报来传达这一提议。 战略 我们的消费者参观了这些现场音乐。通过使用音乐线索来传递信息，海报与他们更亲密地交谈。海报还加强了 100 风笛手与音乐的联系，并使该品牌更接近消费者。
100 风笛吉他系列
案例简介：Execution The posters were designed in gold and black, the brand colours. They were exhibited widely at pubs and bars where the music events were held. CampaignDescription We created posters that cleverly juxtaposed the guitar with drinking cues: a hand raised in a toast that seems like the upright stem of a guitar, top view of a bar counter with stools arranged like knobs used to tune the instrument, and a hand holding a glass that looks like the stem of a guitar with the table resembling its body. Outcome The posters reinforced the association 100 Pipers had with music and brought the brand more closer to the consumer. During the promotion, the demand for the brand was considerably higher than usual. Synopsis Seagram's 100 Pipers was running a promotion at on-trade channels (pubs, bars, restaurants etc.) with the intent of driving trial and consumption. Consumers stood a chance to win an Autographed Fender Guitar (signed by the live band playing at the venue) on order of 100 Pipers. The brief was to create posters to communicate this offer. Strategy Our consumers visited these venues for the live music. By using music cues to deliver the message, the posters talked to them more intimately. The posters also reinforced the association 100 Pipers had with music and brought the brand more closer to the consumer.
100 Pipers Guitar Series
案例简介：执行 海报是用金色和黑色设计的，这是品牌的颜色。他们在举行音乐活动的酒吧和酒吧广泛展出。 活动描述 我们制作了海报，巧妙地将吉他与饮酒提示并列在一起: 举手敬酒，看起来像吉他的竖杆, 酒吧柜台的俯视图，凳子像用来调乐器的旋钮一样排列,一只手拿着一个看起来像吉他柄的玻璃杯，桌子像它的身体。 结果 海报加强了 100 风笛手与音乐的联系，并使该品牌更接近消费者。促销期间，对品牌的需求比平时高得多。 概要 西格拉姆的 100 风笛手正在贸易渠道 (酒吧、餐馆等) 进行促销活动。) 意图驾驶试验和消费。消费者有机会赢得亲笔签名的挡泥板吉他 (由现场演奏的乐队签名)，订购 100 个风笛手。简报是制作海报来传达这一提议。 战略 我们的消费者参观了这些现场音乐。通过使用音乐线索来传递信息，海报与他们更亲密地交谈。海报还加强了 100 风笛手与音乐的联系，并使该品牌更接近消费者。
100 Pipers Guitar Series
案例简介：Execution The posters were designed in gold and black, the brand colours. They were exhibited widely at pubs and bars where the music events were held. CampaignDescription We created posters that cleverly juxtaposed the guitar with drinking cues: a hand raised in a toast that seems like the upright stem of a guitar, top view of a bar counter with stools arranged like knobs used to tune the instrument, and a hand holding a glass that looks like the stem of a guitar with the table resembling its body. Outcome The posters reinforced the association 100 Pipers had with music and brought the brand more closer to the consumer. During the promotion, the demand for the brand was considerably higher than usual. Synopsis Seagram's 100 Pipers was running a promotion at on-trade channels (pubs, bars, restaurants etc.) with the intent of driving trial and consumption. Consumers stood a chance to win an Autographed Fender Guitar (signed by the live band playing at the venue) on order of 100 Pipers. The brief was to create posters to communicate this offer. Strategy Our consumers visited these venues for the live music. By using music cues to deliver the message, the posters talked to them more intimately. The posters also reinforced the association 100 Pipers had with music and brought the brand more closer to the consumer.
100 风笛吉他系列
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100 Pipers Guitar Series
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基本信息
- 广告战役： #保乐力加-设计与品牌-def4#
- 广告品牌： 保乐力加
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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