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Covid产品
案例简介:每一个传播渠道,无论是政府的还是独立的,都充斥着冠状病毒的新闻。大量令人沮丧的消息和检疫的临时解除,普通民众对官方通讯及其规定产生了漠不关心。关于首席医疗官她和他的运营团队,人们取笑面具的重要性,在封锁的早期阶段,我们慢慢地开始用艰苦而负责任的方式来管理我们的日子。公众真的明白COVID19 可以在短时间内走很远的路吗?它会感染任何人吗?意思: 真的,任何人。人们得到它的特征了吗?他们知道这还没有结束吗?也许最关键的问题是: 事实上,每天的更新会影响到每个人吗?温室的专家们也希望确保这是真的,并希望帮助防止 11 月份电晕复发的双重打击。他们坐下来,仔细考虑,把冠状病毒变成了日常消费品,传递了一个隐藏的信息: 这是你不应该得到的东西。它 啤酒/香水/应用程序广告的信息娱乐功能是通过简短的标签信息提供的: 即使锁定正在软化,也不能忘记这些反复出现的警告。事实上,恰恰相反.Greenroom的COVID-广告牌由JCDecaux匈牙利安装。通过旁观者的私人帖子,广告也进入了社交媒体。这是一个 “病毒传播” 的积极案例。户外广告由Greenroom,匈牙利为新型冠状病毒肺炎创建,在类别中: 公共利益,NGO。
Covid产品
案例简介:Every communicational channel, be it governmental or independent, was bursting with news on the coronavirus. A flood of depressing news and the interim lifting of the quarantine, the general population developed an unconcern towards the official communication and its regulations. Memes were popping up about the Chief Medical Officer and his operational team, people made fun of the importance of masks, and we slowly began to dial down the painstaking and responsible way of conducting our days in the earlier stage of the lockdown. Did the public actually understand that COVID19 can travel huge distances under a short time? And that it can infect anyone? Meaning: really, anyone. Did people get its characteristics? Do they know that this is not quite over? And perhaps the most critical question: do the daily updates, in truth, reach everyone? The experts at Greenroom wanted to make sure that this was so, and wanted to help prevent the double-whammy corona-relapse forecasted for November. They sat down, thought it through, and morphed the coronavirus into everyday consumer goods, delivering a hidden message: THIS IS SOMETHING YOU SHOULD NOT GET. The infotainment function of the beer/perfume/app ads was provided by short tag-on messages: these tritely repeated warnings must not be forgotten even as the lockdown is being softened. Actually, quite the opposite... Greenroom’s COVID-billboards were installed by JCDecaux Hungary. Through bystanders’ private posts, the ads found their way into social media as well. This one is a positive case of “going viral”. Outdoor advertisement created by Greenroom, Hungary for COVID-19, within the category: Public Interest, NGO.
Covid Products
案例简介:每一个传播渠道,无论是政府的还是独立的,都充斥着冠状病毒的新闻。大量令人沮丧的消息和检疫的临时解除,普通民众对官方通讯及其规定产生了漠不关心。关于首席医疗官她和他的运营团队,人们取笑面具的重要性,在封锁的早期阶段,我们慢慢地开始用艰苦而负责任的方式来管理我们的日子。公众真的明白COVID19 可以在短时间内走很远的路吗?它会感染任何人吗?意思: 真的,任何人。人们得到它的特征了吗?他们知道这还没有结束吗?也许最关键的问题是: 事实上,每天的更新会影响到每个人吗?温室的专家们也希望确保这是真的,并希望帮助防止 11 月份电晕复发的双重打击。他们坐下来,仔细考虑,把冠状病毒变成了日常消费品,传递了一个隐藏的信息: 这是你不应该得到的东西。它 啤酒/香水/应用程序广告的信息娱乐功能是通过简短的标签信息提供的: 即使锁定正在软化,也不能忘记这些反复出现的警告。事实上,恰恰相反.Greenroom的COVID-广告牌由JCDecaux匈牙利安装。通过旁观者的私人帖子,广告也进入了社交媒体。这是一个 “病毒传播” 的积极案例。户外广告由Greenroom,匈牙利为新型冠状病毒肺炎创建,在类别中: 公共利益,NGO。
Covid Products
案例简介:Every communicational channel, be it governmental or independent, was bursting with news on the coronavirus. A flood of depressing news and the interim lifting of the quarantine, the general population developed an unconcern towards the official communication and its regulations. Memes were popping up about the Chief Medical Officer and his operational team, people made fun of the importance of masks, and we slowly began to dial down the painstaking and responsible way of conducting our days in the earlier stage of the lockdown. Did the public actually understand that COVID19 can travel huge distances under a short time? And that it can infect anyone? Meaning: really, anyone. Did people get its characteristics? Do they know that this is not quite over? And perhaps the most critical question: do the daily updates, in truth, reach everyone? The experts at Greenroom wanted to make sure that this was so, and wanted to help prevent the double-whammy corona-relapse forecasted for November. They sat down, thought it through, and morphed the coronavirus into everyday consumer goods, delivering a hidden message: THIS IS SOMETHING YOU SHOULD NOT GET. The infotainment function of the beer/perfume/app ads was provided by short tag-on messages: these tritely repeated warnings must not be forgotten even as the lockdown is being softened. Actually, quite the opposite... Greenroom’s COVID-billboards were installed by JCDecaux Hungary. Through bystanders’ private posts, the ads found their way into social media as well. This one is a positive case of “going viral”. Outdoor advertisement created by Greenroom, Hungary for COVID-19, within the category: Public Interest, NGO.
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