Oh, the places Flu will go|海报/平面|广告营销案例【ADGuider广告指南】

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哦，流感会去的地方

案例简介：哦，流感会去的地方，运动鼓励公众接种流感疫苗。结合公共卫生COVID疫苗接种运动，我们知道每个人都在考虑疫苗。因此，我们借此机会将秋季流感疫苗的重要性带回家。我们拟人化了 “流感”，将单词大写以使其成为专有名词，并将其放置在最熟悉的地方以及阿斯彭的高交通环境中。我们还明确表示，他会出现在其他地方，有点像 “继续故事” 或 “情节”，让他说出他对下一步要去哪里的想法。美国Wedeln设计公司为皮特金县新型冠状病毒肺炎反应和恢复制作的平面广告，类别为: 健康、公共利益、非政府组织。

哦，流感会去的地方

案例简介：Oh, the places Flu will go, campaign encouraged the general public to get vaccinated for the Flu. In conjunction with the public health COVID vaccination campaign, we knew vaccines were on everyone's mind. So we took this opportunity to drive home the importance of Flu Vaccines in the fall. We personified "Flu", Uppercase the word to make it a proper noun, and placed him in the most familiar places, and high-traffic environments in Aspen. We also made it clear that he would show up somewhere else, kind of like "continue the story" or "episodes" by having him speak bubble his thoughts on where he will go next. Print advertisement created by Wedeln Design Company, United States for Pitkin County COVID-19 Response and Recovery, within the categories: Health, Public Interest, NGO.