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只是困惑®拉
案例简介：学分
只是困惑®拉
案例简介：Credits
Just PUZZI® Lah
案例简介：学分
Just PUZZI® Lah
案例简介：Credits
只是困惑®拉
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Just PUZZI® Lah
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案例详情
Just PUZZI® Lah! How an earworm increased Kärcher’s PUZZI® sales by 20% YOY. After a decade in the market, Kärcher’s PUZZI® deep cleaning range still lacked visibility among Malaysians because Malaysians would hire professional services or simply replace the old items, which means more money spent. We needed to make Malaysians realise that deep cleaning is easy, saves money and for everyone with the PUZZI® range. We produced an earworm and highlighted their cleaning pain points and positioned PUZZI® as the solution. This resulted in 20% avg YOY sales increment during the 6-month period and the ad hoc extension from August to September.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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