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Nissan: Raise Your Game by TBWA\G1 & DigitasLBi France
案例简介:
Nissan: Raise Your Game by TBWA\G1 & DigitasLBi France
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Nissan: Raise Your Game by TBWA\G1 & DigitasLBi France
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Remember “Truckerball”? Or how Nissan created a new sport where footballers played on moving trucks and pick-ups. It was in 2015, and guess what? “Truckerball” is back!In this second season, a new duo is introduced: a coach and his all-new NV300.With the same spirit, but with a spicy touch through this new charismatic character, “Raise Your game” promotes Nissan’s range of commercial vehicles and introduces its latest addition, the mid-sized NV300.The campaign revolves around the character of the coach, who constantly strives to improve his team’s performance. Throughout the campaign, he uses the NV300 as a tool to help his players raise their game.CreditsExecutive Creative Director: Eric PierreCreative Director: Frederic RouxCreatives: Anthony Banks, Kimi Suzuki, Romain DulerAdditional Credits: Planning: Chan Ton That, Anne-Françoise De TaillandierAccount Management: Ewan Veitch, Sandrine Vissot-Kelemen, Buu Tran, Andrew McMeekan, Laetitia Jarry, David Ouanounou, Adèle SalomonCEO TBWA\Else: Maxime BoironTV Producer: Amer ZhogbiPost Producer: Florence MarquetMusic & sound TBWA\Else: Olivier Lefebvre, Thomas AnduzeProduction: Control FilmsDirector: Emil MöllerDirector of Photography: Fredrik BäckarProducer: Hervé DommangeLine Producer: Jean-Pierre CrapartPost Production: MikrosMusic: “Jump Around” by House of Pain
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