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无畏工程
案例简介:发布的想法来自这样一种观点,即迈凯轮的工程师和设计师为每一款新车型设定了几乎不可能的任务,他们出色地超越了这一任务。对于 765LT,这项任务是采取一个最轻和最快的迈凯轮,并删除 70千克,同时增加 45Ps 的权力。为了代表这一工程挑战,迈凯轮的工程师们在整个过程中自由落体,努力减肥。这部电影快速移动、高辛烷值的本质唤起了驾驶最终超级跑车的体验。英国 VCCP 为迈凯轮制作的电影广告,类别: 汽车。
无畏工程
案例简介:The launch idea came from the insight that McLaren’s engineers and designers are set near impossible tasks for each new model, which they brilliantly exceed. For the 765LT, that task was to take one of the lightest and fastest McLaren's going and remove 70kg while adding 45Ps power. To represent this engineering challenge McLaren’s engineers are shown free-falling through the process, struggling to shed weight as they go. The fast moving, high octane nature of the film calling to mind the experience of driving the finished supercar. Film advertisement created by VCCP, United Kingdom for McLaren, within the category: Automotive.
Fearless Engineering
案例简介:发布的想法来自这样一种观点,即迈凯轮的工程师和设计师为每一款新车型设定了几乎不可能的任务,他们出色地超越了这一任务。对于 765LT,这项任务是采取一个最轻和最快的迈凯轮,并删除 70千克,同时增加 45Ps 的权力。为了代表这一工程挑战,迈凯轮的工程师们在整个过程中自由落体,努力减肥。这部电影快速移动、高辛烷值的本质唤起了驾驶最终超级跑车的体验。英国 VCCP 为迈凯轮制作的电影广告,类别: 汽车。
Fearless Engineering
案例简介:The launch idea came from the insight that McLaren’s engineers and designers are set near impossible tasks for each new model, which they brilliantly exceed. For the 765LT, that task was to take one of the lightest and fastest McLaren's going and remove 70kg while adding 45Ps power. To represent this engineering challenge McLaren’s engineers are shown free-falling through the process, struggling to shed weight as they go. The fast moving, high octane nature of the film calling to mind the experience of driving the finished supercar. Film advertisement created by VCCP, United Kingdom for McLaren, within the category: Automotive.
无畏工程
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Fearless Engineering
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