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全国房地产经纪人协会: 地板天花板淋浴调光器由阿诺德
案例简介:
全国房地产经纪人协会: 地板天花板淋浴调光器由阿诺德
案例简介:
National Association of Realtors: Floors Ceilings Shower Dimmer by Arnold
案例简介:
National Association of Realtors: Floors Ceilings Shower Dimmer by Arnold
案例简介:
全国房地产经纪人协会: 地板天花板淋浴调光器由阿诺德
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National Association of Realtors: Floors Ceilings Shower Dimmer by Arnold
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People do some strange things when shopping for a new home. Things need to be just the way they like them, whether it’s immaculate hardwoods or a drenching rain shower.Showing off the quirks of homebuyers is what a new campaign by Arnold Boston for the National Association of Realtors highlights, and the somewhat absurdist short films drive home that using the right realtor – someone who really gets you – can lead to the perfect home for your tastes.Four spots show people doing some rather odd things to get a feel for the features of their potential new homes. In ‘Floors’ a couple is seen with their heads on the floor. They seem very satisfied. As the shot pulls back, we see that they are laying on the floor in tandem. The real estate agent comes in, unphased, stating that the floors are real Brazilian walnut, to which the couple replies, “we know.”In ‘Ceilings’ a woman stands on a couch as her husband sits across on an ottoman. They both comically yelp, bark and squeal as the sound bounces off the walls. The realtor comes in to say, “12-foot vaulted ceilings,” knowing their reason for noisemaking.Two other equally humorous spots show people being satisfied with custom lighting in the kitchen and a (fully clothed) rain shower.CreditsDirectors: The Perlorian BrothersProduction Company: MJZAgency: Arnold BostonClient: National Association of RealtorsCinematographer: Maya BankovicProduction Designer: Jay PooleyWardrobe Stylist: Adelle GaudetExecutive Creative Director: Sean McBrideVP Creative Director: Josh KahnVP Creative Director: Nate DonabedCreative Director: Lucas OliveiraCreative Director: Guiherme Racz Editor: Pete Warren/Peel&Eat
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