While many people know that a realtor helps buy and sell homes, what they may not know is that only a realtor is a member of the National Association of Realtors (NAR) and subscribes to its code of ethics . It’s that code of ethics that inspired the association’s new 'That’s Who We R' campaign. The campaign aims to reinforce the value of realtors as advocates for property owners, engaged community members and trusted advisors with in-depth knowledge of the industry.'That’s Who We R' serves as a reminder of what NAR has always stood for, while signaling where the organization is heading. For realtors, the campaign is a rallying cry that instills pride in their everyday actions. For consumers, it’s an education about the realtor difference.The integrated marketing campaign from Havas features a cinematic world inspired by the Realtor mark that serves as a beacon throughout. Everything from the larger than life “R” at the beginning, to the angles and geometry used as transitional elements and across the numerous sets was inspired by the mark that sets realtors apart. The agency partnered with Director X, known for his visually distinctive style, to create something distinct and modern. 'That’s Who We R' features compelling stories about humans helping humans find homes and property, build communities and turn business dreams into realities. The campaign content will be brought to life through strategic partnerships reflecting the modern ways in which our target audience consumes media, including linear and online video, streaming and terrestrial audio, social media, branded partnerships with multi-channel content makers.CreditsCREATIVECreative Agency: Havas Village (Havas Creative Chicago, Havas Media Boston)Executive Creative Director: Tim NolanGroup Creative Director: Karen GoodmanAssociate Creative Director: Emily MooreSenior Copywriter: Kate SteinbergJunior Copywriter: Olivia BonoJr. Art Director: Lorenzo JimenezSenior Producer: Vyvy LyChief Strategy Officer: Anna ParkerSenior Strategist: Casey CarpenterContent Creator: Adam YafaiManaging Director: Amy MerchantBusiness Manager: Suzanne ReigerManager, Art Buying: Sheryl LongPRODUCTIONCompany: M ss ng P ecesDirector: Director XLine Producer: Scott CraigExecutive Producer: Edward GrannManaging Partner: Brian LattDP: Adam Marsden Set Designer: Sue TebbuttProduction Services, Mexico City: Catatonia TVExecutive Producer: Carlos GordilloPOST-PRODUCTION EDITCompany: White House Post ChicagoEditor: James DierxAsst. Editor: Allison MarachProducer: Maggie MillerEP: Kristin AngelettiGRAPHICSCompany: Carbon ChicagoCOLORCompany: Carbon ChicagoColorist: Julien BiardMUSICSupervision: Sammy Siegler / Good Ear Music SupervisionMnemonic: Massive MusicMIXCompany: Another CountryMixer: Drew Weir