Itaú Uniclass, the premium segment for Itaú Unibanco’s medium-income clients has announced a new stage for the bank through the launch of a new positioning campaign. With the signature “Make it to the top”, the campaign brings TV host, Marcos Mion, as the star, but this time in a different way – he is playing the individual person ‘Marcos’. As key part of the campaign, the bank is launching a film stared by Marcos next to his great idol, Silvester Stallone, bringing a positive and inspiring message for Itaú Uniclass’s clients. Signed by GALERIA.ag, the campaign aims at bringing Itaú Uniclass even closer to its clients through a wide range of products and services, dedicated managers and personalized investment recommendations provided by a group of specialists. New Itaú Uniclass offers credit lines to meet all clients’ needs and help them reach their goals. The new proposal of the segment brings a series of exclusive benefits and progressive discounts based on clients’ engagement and relationship with the bank. With the line “Don’t judge Marcos by Mion”, the 60” film, produced by Saigon and Satélite, shows Marcos going up the steps of a long staircase while speaking briefly about his life history, making clear which bank talks directly to him as an individual person. As he makes it to the top of the stairs, located at the entrance of Philadelphia’s Art Museum, in Pennsylvania, Marcos Mion gets blown away by Silverster Stallone, his great idol, who taps his back and says, “Keep going, Marcos”. The film features the soundtrack “Gonna Fly Now” by Bill Conti”.