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# Stopababsiveshipping
案例简介：随着持续的政治危机，巴西人更关心政治问题，所以他们关注政府的每一条新闻，并将这样的讨论带到社交网络。发现国有公司 Correios 增加了 51% 的航运，影响了通过互联网买卖的每个人, 梅尔卡多 · 里弗通过发起抗议 # StopAbusiveShipping 来揭示这个问题。每个发送信件或订单的人都被邀请参加。他们所要做的就是把标签写在盒子上，或者信封上，然后把抗议放在 Correios 里，这样他们就把自己传播到整个巴西。在零投资的情况下，我们影响了数百万巴西人，并为公平运输的在线购买权而战。
# Stopababsiveshipping
案例简介：With an ongoing political crisis, the Brazilians are more concerned about political matters so they keep an eye on every news about the governing and bring such discussions to the social networks. Finding out that the Correios, a state-owned company, had imposed a 51% increase in shipping, affecting everyone who buys or sells through the internet, the Mercado Livre has brought light to the issue by launching a protest with the hashtag #StopAbusiveShipping. Everyone who would send a letter or an order was invited to participate. All they had to do was write the hashtag on the box, or on the envelope and put the protest inside the Correios, so they themselves spread all of Brazil. With zero investment, we impacted millions of Brazilians and fought for the right to buy online with a fair shipping.
#StopAbusiveShipping
案例简介：随着持续的政治危机，巴西人更关心政治问题，所以他们关注政府的每一条新闻，并将这样的讨论带到社交网络。发现国有公司 Correios 增加了 51% 的航运，影响了通过互联网买卖的每个人, 梅尔卡多 · 里弗通过发起抗议 # StopAbusiveShipping 来揭示这个问题。每个发送信件或订单的人都被邀请参加。他们所要做的就是把标签写在盒子上，或者信封上，然后把抗议放在 Correios 里，这样他们就把自己传播到整个巴西。在零投资的情况下，我们影响了数百万巴西人，并为公平运输的在线购买权而战。
#StopAbusiveShipping
案例简介：With an ongoing political crisis, the Brazilians are more concerned about political matters so they keep an eye on every news about the governing and bring such discussions to the social networks. Finding out that the Correios, a state-owned company, had imposed a 51% increase in shipping, affecting everyone who buys or sells through the internet, the Mercado Livre has brought light to the issue by launching a protest with the hashtag #StopAbusiveShipping. Everyone who would send a letter or an order was invited to participate. All they had to do was write the hashtag on the box, or on the envelope and put the protest inside the Correios, so they themselves spread all of Brazil. With zero investment, we impacted millions of Brazilians and fought for the right to buy online with a fair shipping.
# Stopababsiveshipping
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#StopAbusiveShipping
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基本信息
- 广告战役： ##StopAbusiveShipping#
- 广告品牌： Mercado Libre
- 发布日期： 2018-08-01
- 行业领域： 互联网服务 , 电商
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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