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可耻的毫无准备
案例简介：你如何突破隐形大学广告的泛滥 -- 所有这些都在用陈词滥调和孩子们说话，比如 “充分发挥你的潜力!” 和 “你是未来!”？创建一个反机构，在大多数大学吸引学生的方法中，这是一个陪衬，同时将我们的大学公园点定义为不正常。在偏僻的地方 (想想公立学校) 引入普通的 U-a 学院，在那里学生可以得到 “足够好的” 教育。用这种独特的、不可否认的尖刻方法，我们用他们自己的语言和高中生说话，并引导他们走向这个神话般的机构的对立面 -- 公园大学。这种低预算运动主要是通过内部资源实现的。创意团队帮助制作了娃娃。构建集合。甚至有声音。
可耻的毫无准备
案例简介：How do you breakthrough the glut of invisible college advertising – all of it speaking to kids in platitudes, like "Reach Your Full Potential!" and "You Are the Future!"? Create an anti-institution, a foil to poke fun at most universities' approach to attracting students, while defining our university, Point Park, as anything but the norm. Introducing Generic U - a college in the middle of nowhere (think State Schools), where students can get a "good enough" education. With this unique, admittedly snarky approach, we are speaking to high school kids in their own language and directing them to the antithesis of this mythical institution - Point Park University. This low-budget campaign was realized mostly through internal resources. The creative team helped create the dolls. Build the sets. And even did the voices.
Woefully Unprepared
案例简介：你如何突破隐形大学广告的泛滥 -- 所有这些都在用陈词滥调和孩子们说话，比如 “充分发挥你的潜力!” 和 “你是未来!”？创建一个反机构，在大多数大学吸引学生的方法中，这是一个陪衬，同时将我们的大学公园点定义为不正常。在偏僻的地方 (想想公立学校) 引入普通的 U-a 学院，在那里学生可以得到 “足够好的” 教育。用这种独特的、不可否认的尖刻方法，我们用他们自己的语言和高中生说话，并引导他们走向这个神话般的机构的对立面 -- 公园大学。这种低预算运动主要是通过内部资源实现的。创意团队帮助制作了娃娃。构建集合。甚至有声音。
Woefully Unprepared
案例简介：How do you breakthrough the glut of invisible college advertising – all of it speaking to kids in platitudes, like "Reach Your Full Potential!" and "You Are the Future!"? Create an anti-institution, a foil to poke fun at most universities' approach to attracting students, while defining our university, Point Park, as anything but the norm. Introducing Generic U - a college in the middle of nowhere (think State Schools), where students can get a "good enough" education. With this unique, admittedly snarky approach, we are speaking to high school kids in their own language and directing them to the antithesis of this mythical institution - Point Park University. This low-budget campaign was realized mostly through internal resources. The creative team helped create the dolls. Build the sets. And even did the voices.
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