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Garmin 巴塞罗那铁人三项
案例简介:在 Orca 的支持下,该机构参加了 “Garmin 巴塞罗那铁人三项”,并从整个经历中制作了一部纪录片。 对于代理团队来说,这项工作不仅仅是一场运动,而是一个真正的挑战,广告传播在过去几年发生了巨大的变化, 但是,这些过程和广告客户-代理关系已经进入了一个新的阶段,从这个阶段开始就没有回头路。不再为品牌创建活动,而是与品牌一起创建活动的阶段。
Garmin 巴塞罗那铁人三项
案例简介:With Orca’s support, the agency participated in the "Garmin Barcelona Triathlon" and made a documentary from the whole experience. For the agency team, this work is much more than a campaign, it's a real challenge, advertising communication changed radically over the past few years, but also that the processes and the advertiser-agency relationship have entered a new phase from which there is no turning back. A phase in which campaigns are no longer created FOR a brand, but are created TOGETHER WITH the brand.
Garmin Barcelona Triathlon
案例简介:在 Orca 的支持下,该机构参加了 “Garmin 巴塞罗那铁人三项”,并从整个经历中制作了一部纪录片。 对于代理团队来说,这项工作不仅仅是一场运动,而是一个真正的挑战,广告传播在过去几年发生了巨大的变化, 但是,这些过程和广告客户-代理关系已经进入了一个新的阶段,从这个阶段开始就没有回头路。不再为品牌创建活动,而是与品牌一起创建活动的阶段。
Garmin Barcelona Triathlon
案例简介:With Orca’s support, the agency participated in the "Garmin Barcelona Triathlon" and made a documentary from the whole experience. For the agency team, this work is much more than a campaign, it's a real challenge, advertising communication changed radically over the past few years, but also that the processes and the advertiser-agency relationship have entered a new phase from which there is no turning back. A phase in which campaigns are no longer created FOR a brand, but are created TOGETHER WITH the brand.
Garmin 巴塞罗那铁人三项
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Garmin Barcelona Triathlon
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With Orca’s support, the agency participated in the Garmin Barcelona Triathlon and made a documentary from the whole experience.
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