Mr. Robot Virtual Reality Experience|短视频|广告营销案例【ADGuider广告指南】

机器人虚拟现实体验先生

案例简介：EntrySummary 这部开创性的戏剧《机器人先生》已经成为一种全球现象，它利用了企业不信任、互联网时代的偏执和青年领导的革命等文化时代精神，这与电视上的任何其他东西都不同。该系列以艾略特 · 奥尔德森为中心，艾略特 · 奥尔德森是一名义务警员，患有令人衰弱的社交焦虑，当他被机器人先生招募时，他的世界开始瓦解, 一个地下黑客组织的神秘领袖一心想引发一场反对企业贪婪的革命。埃利奥特的精神状态使他成为最终不可靠的叙述者; 埃利奥特无法区分现实世界和妄想，通过这部剧螺旋叙事，让观众踏上了一场弯曲心灵的旅程。简要解释机器人虚拟现实先生主演拉米 · 马利克是焦虑不安的私刑黑客埃利奥特 · 奥尔德森，他带着观众和埃利奥特进行了一次闪回之旅，回忆起他第一次恋爱时的痛苦记忆, 沙伊拉。大气的写作和方向创造了一种辛酸的电影体验，注入了不可避免的忧郁，人物参观了科尼岛木板路和奇迹轮，这已经成为了表演的主要内容。通过创新的虚拟现实技术，使用近 40 个摄像头和多个摄像头系统，作品揭示了埃利奥特的弱点和不安全感，观众既可以看到，也可以感受到, 唤起远远超出传统电视允许的同理心。埃利奥特的画外音让粉丝们深深地沉浸在他的记忆中，高超的声音设计让观众觉得他们真的在埃利奥特的脑海中。幽闭恐惧症的相机放置、不舒服的取景和不和谐的跳跃剪辑揭示了埃利奥特的焦虑和偏执以及该节目标志性的喜怒无常的优雅。

机器人虚拟现实体验先生

案例简介：EntrySummary The groundbreaking drama Mr. Robot has become a global phenomenon, tapping into the cultural zeitgeist of corporate distrust, internet-age paranoia and youth-led revolution unlike anything else on television. The series centers on Elliot Alderson, a vigilante hacker suffering from debilitating social anxiety, whose world begins to unravel when he is recruited by Mr. Robot, the mysterious leader of an underground hacker group bent on sparking a revolution against corporate greed. Elliot’s mental state renders him the ultimate unreliable narrator; unable to distinguish between the real world and delusion, Elliot takes viewers on a mind-bending journey through the show’s spiraling narrative. BriefExplanation The Mr. Robot VR stars Rami Malek as the anxiety-addled vigilante hacker, Elliot Alderson and takes viewers on a flashback journey with Elliot as he recalls the painful memory of his first date with love interest, Shayla. The atmospheric writing and direction create a poignant, cinematic experience infused with inescapable melancholy as the characters visit the Coney Island Boardwalk and Wonder Wheel, which have become staples of the show. Through innovative VR techniques, using nearly 40 cameras and multiple camera systems, the piece reveals Elliot’s vulnerabilities and insecurities in ways that viewers can both see and viscerally feel, evoking empathy far beyond what traditional TV allows. Elliot’s voice-over immerses fans intimately into his memory and masterful sound design allows viewers to feel like they are really inside Elliot's head. Claustrophobic camera placement, uncomfortable framing and jarring jump cuts reveal Elliot’s anxiety and paranoia with the show’s signature moody elegance.