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黑色对黄色
案例简介：欧洲领先的体育书籍品牌 bwin, 又回到了新赛季，推出了一项突破性的 3000 万欧元的泛欧广告，推出了好莱坞式的 90 秒汽车追逐，让人们感受到 bwin 的经验。“比赛” 被拍摄以捕捉 bwin 高辛烷值品牌的动作和兴奋，并邀请观众与广告高速追求的结果互动。这部 90 秒的戏剧性的 “黑色或黄色” 发射电影以黑色和黄色的汽车在街道上尖叫为特色，让观众在突然停下来之前站在座位的边缘，并促使他们支持获胜者。这部电影使用了特技司机，他们曾参与过几部邦德和《速度与激情》电影，并由尼玛 · 努里扎德执导，尼玛 · 努里扎德以他的故事片《 X 计划》和杰西 · 艾森伯格主演的美国超级电影而闻名, 还为包括迪兹 · 拉斯卡尔、莉莉 · 艾伦和马克 · 朗森在内的明星导演音乐视频。这场比赛是一场完全整合的电视、电影、社交媒体、客户关系管理和数字显示运动，将贯穿 bwin 的欧洲足迹。该活动的 90 秒发布广告将于 8月12日星期六首次播出，随后将推出 120 秒版本，在欧洲冠军联赛的首场比赛中透露获胜者 9月。这是 bwin 自 2016年被 GVC 收购以来的第一次重大战役。Bwin 首席营销官亚当 · 刘易斯评论道: “我们对 bwin 有着巨大的野心，通过这次活动, 我们已经开始为我们的观众创造一种动感十足的互动体验，让我们与其他人群相距百万英里。当人们想到 bwin 时，我们希望他们想到兴奋、行动、娱乐和兴奋。 “我们的方法不仅仅是好莱坞的一部分 -- 我们想让观众站在座位的边缘，让他们成为兴奋的一部分。这场运动是未来 12 个月三部曲的第一场，我们正在发表一份大胆的声明，概括我们的目标，将 bwin 打造为欧洲领先的博彩品牌。”。这场比赛由 BBH Sport 与 bwin 共同创作，由保罗 · 西尔本、克里斯 · 克拉克和马特 · 莫兰创作，伊万 · 帕特森担任执行创意总监。
黑色对黄色
案例简介：Europe’s leading sportsbook brand, bwin, is back for the new season with a ground-breaking €30m pan-European ad campaign that launches with a Hollywood-style 90-second car chase to bring to life the excitement and exhilaration of the bwin experience. ‘The Race’ has been shot to capture the action and excitement of bwin’s high-octane brand and invites the audience to interact with the outcome of the ad’s high speed pursuit. The 90-second theatrical ‘Black or Yellow’ launch film features black and yellow cars screeching through the streets, getting the audience on the edge of their seats before stopping suddenly and prompting them to back a winner. The production uses Stunt drivers who had worked on several Bond and Fast & Furious movies and was directed by Nima Nourizadeh, best known for his feature films Project X and American Ultra starring Jesse Eisenberg, as well directing music videos for stars including Dizzee Rascal, Lily Allen and Mark Ronson. The Race is a fully integrated TV, cinema, social media, CRM and digital display campaign that will run across bwin’s European footprint. The campaign’s 90-second launch Ad will broadcast for the first time on Saturday 12 August and will be followed up with a 120 second version revealing the winner during the opening games of the UEFA Champions League in September. It represents the first major campaign from bwin since it was acquired by GVC in 2016. Adam Lewis, Chief Marketing Officer of bwin, comments: “We have huge ambitions for bwin and with this campaign, we have set out to create an action packed interactive experience for our audience that sets us a million miles apart from the rest of the pack. When people think bwin, we want them to think excitement, action, entertainment and exhilaration.” “There is more than a touch of Hollywood about our approach – we want to keep the audience on the edge of their seats and make them part of the excitement. With this campaign being the first of a trilogy running through the next 12-months we are making a big, bold statement that encapsulates our aim to cement bwin as Europe’s leading betting brand,”. The Race has been created by BBH Sport with bwin and written by Paul Silburn, Chris Clarke and Matt Moreland, with Ewan Paterson as the Executive Creative Director.
Black vs Yellow
案例简介：欧洲领先的体育书籍品牌 bwin, 又回到了新赛季，推出了一项突破性的 3000 万欧元的泛欧广告，推出了好莱坞式的 90 秒汽车追逐，让人们感受到 bwin 的经验。“比赛” 被拍摄以捕捉 bwin 高辛烷值品牌的动作和兴奋，并邀请观众与广告高速追求的结果互动。这部 90 秒的戏剧性的 “黑色或黄色” 发射电影以黑色和黄色的汽车在街道上尖叫为特色，让观众在突然停下来之前站在座位的边缘，并促使他们支持获胜者。这部电影使用了特技司机，他们曾参与过几部邦德和《速度与激情》电影，并由尼玛 · 努里扎德执导，尼玛 · 努里扎德以他的故事片《 X 计划》和杰西 · 艾森伯格主演的美国超级电影而闻名, 还为包括迪兹 · 拉斯卡尔、莉莉 · 艾伦和马克 · 朗森在内的明星导演音乐视频。这场比赛是一场完全整合的电视、电影、社交媒体、客户关系管理和数字显示运动，将贯穿 bwin 的欧洲足迹。该活动的 90 秒发布广告将于 8月12日星期六首次播出，随后将推出 120 秒版本，在欧洲冠军联赛的首场比赛中透露获胜者 9月。这是 bwin 自 2016年被 GVC 收购以来的第一次重大战役。Bwin 首席营销官亚当 · 刘易斯评论道: “我们对 bwin 有着巨大的野心，通过这次活动, 我们已经开始为我们的观众创造一种动感十足的互动体验，让我们与其他人群相距百万英里。当人们想到 bwin 时，我们希望他们想到兴奋、行动、娱乐和兴奋。 “我们的方法不仅仅是好莱坞的一部分 -- 我们想让观众站在座位的边缘，让他们成为兴奋的一部分。这场运动是未来 12 个月三部曲的第一场，我们正在发表一份大胆的声明，概括我们的目标，将 bwin 打造为欧洲领先的博彩品牌。”。这场比赛由 BBH Sport 与 bwin 共同创作，由保罗 · 西尔本、克里斯 · 克拉克和马特 · 莫兰创作，伊万 · 帕特森担任执行创意总监。
Black vs Yellow
案例简介：Europe’s leading sportsbook brand, bwin, is back for the new season with a ground-breaking €30m pan-European ad campaign that launches with a Hollywood-style 90-second car chase to bring to life the excitement and exhilaration of the bwin experience. ‘The Race’ has been shot to capture the action and excitement of bwin’s high-octane brand and invites the audience to interact with the outcome of the ad’s high speed pursuit. The 90-second theatrical ‘Black or Yellow’ launch film features black and yellow cars screeching through the streets, getting the audience on the edge of their seats before stopping suddenly and prompting them to back a winner. The production uses Stunt drivers who had worked on several Bond and Fast & Furious movies and was directed by Nima Nourizadeh, best known for his feature films Project X and American Ultra starring Jesse Eisenberg, as well directing music videos for stars including Dizzee Rascal, Lily Allen and Mark Ronson. The Race is a fully integrated TV, cinema, social media, CRM and digital display campaign that will run across bwin’s European footprint. The campaign’s 90-second launch Ad will broadcast for the first time on Saturday 12 August and will be followed up with a 120 second version revealing the winner during the opening games of the UEFA Champions League in September. It represents the first major campaign from bwin since it was acquired by GVC in 2016. Adam Lewis, Chief Marketing Officer of bwin, comments: “We have huge ambitions for bwin and with this campaign, we have set out to create an action packed interactive experience for our audience that sets us a million miles apart from the rest of the pack. When people think bwin, we want them to think excitement, action, entertainment and exhilaration.” “There is more than a touch of Hollywood about our approach – we want to keep the audience on the edge of their seats and make them part of the excitement. With this campaign being the first of a trilogy running through the next 12-months we are making a big, bold statement that encapsulates our aim to cement bwin as Europe’s leading betting brand,”. The Race has been created by BBH Sport with bwin and written by Paul Silburn, Chris Clarke and Matt Moreland, with Ewan Paterson as the Executive Creative Director.
黑色对黄色
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Black vs Yellow
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基本信息
- 广告战役： #Black or Yellow#
- 广告品牌： Bwin
- 发布日期： 2017-08-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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