本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
第四频道重塑
案例简介：条目摘要 对于第四频道的重塑，我们想利用这个机会来表达第四频道是谁，以及娱乐他们的观众。第四频道不仅仅是一个数字。我们不想告诉人们他们在看什么，我们想告诉人们他们在看什么。我们回到了起点，回到了 1982年最初的 Lambie Nairn 3D 标志，并把它拆开了。各个频道 4 块现在可以自由反映频道的职权范围; 要原创、另类、创新，要令人惊讶和大胆。这些标识，将这些块呈现为自然诞生的元素形式，并在地球上发现。他们描绘了被发现的街区及其对世界的影响。虽然这四部电影都有一个叙事，但我们希望电视频道品牌有一个不太明显的方法。 简要解释 瀑布。一个探险家发现了一个美丽的瀑布。英吉利海峡 4 号区块从广阔的自然地层中的岩石中生长出来。突然，石头被扔向我们。一个警告。萨满。一个神话人物独自在一个巨大的洞穴里跳舞。他穿着由数千个小通道 4 街区制成的多层礼仪服装。从他周围的岩石上长出了更多的石块。爆炸。郁郁葱葱的森林。我们切断。它被砍下来做一个矿井。一只猴子跑开了。然后砰。地球被引爆了。在天然岩石中，成千上万的原始通道 4 块雨水落下。数百人似乎在收集它们。阻止测试。我们看到一个 4 频道街区正在接受测试。在等离子体室，通过极端温度。电子显微镜观察表面。它是由纳米块制成的。他们正在被一个流浪汉收集。
第四频道重塑
案例简介：Entry Summary For the rebrand of Channel 4 we wanted to use the opportunity to express who Channel 4 are as well as to entertain their audience.Channel 4 is more than a number. We didn’t want to tell people what they were watching, we wanted to tell people why they were watching. We went back to the start, to the original Lambie Nairn 3D logo from 1982 and broke it apart. The individual Channel 4 blocks are now free to reflect the channel’s remit; to be original, alternative, innovative, to be surprising and bold.The idents, present the blocks as elemental forms born of nature and found within the earth. They depict the blocks being discovered and their impact on the world. While there is a narrative running through the four films, we wanted a less obvious approach to TV Channel branding. Brief Explanation WATERFALL. An explorer discovers a beautiful waterfall. The channel 4 blocks are growing out from the rocks in vast natural formations. Suddenly stones are thrown down at us. A warning shot.SHAMAN. A mythic character dances alone in a vast cave. He wears a multilayered ceremonial costume made from thousands of tiny channel 4 blocks. More blocks are growing out from the rocks around him.DETONATION. A lush forest. We cut. It’s been chopped down to make a mine. A monkey runs away. Then boom. The earth is detonated. Within the natural rocks, many thousands of raw channel 4 blocks rain down. Hundreds of people appear to collect them.BLOCK TESTING. We see a channel 4 block undergoing tests. In a plasma chamber, put through extreme temperatures. An electron microscope looks at the surface. It is made of nano-blocks. They are being collected by a tardigrade.
Channel 4 Rebrand
案例简介：条目摘要 对于第四频道的重塑，我们想利用这个机会来表达第四频道是谁，以及娱乐他们的观众。第四频道不仅仅是一个数字。我们不想告诉人们他们在看什么，我们想告诉人们他们在看什么。我们回到了起点，回到了 1982年最初的 Lambie Nairn 3D 标志，并把它拆开了。各个频道 4 块现在可以自由反映频道的职权范围; 要原创、另类、创新，要令人惊讶和大胆。这些标识，将这些块呈现为自然诞生的元素形式，并在地球上发现。他们描绘了被发现的街区及其对世界的影响。虽然这四部电影都有一个叙事，但我们希望电视频道品牌有一个不太明显的方法。 简要解释 瀑布。一个探险家发现了一个美丽的瀑布。英吉利海峡 4 号区块从广阔的自然地层中的岩石中生长出来。突然，石头被扔向我们。一个警告。萨满。一个神话人物独自在一个巨大的洞穴里跳舞。他穿着由数千个小通道 4 街区制成的多层礼仪服装。从他周围的岩石上长出了更多的石块。爆炸。郁郁葱葱的森林。我们切断。它被砍下来做一个矿井。一只猴子跑开了。然后砰。地球被引爆了。在天然岩石中，成千上万的原始通道 4 块雨水落下。数百人似乎在收集它们。阻止测试。我们看到一个 4 频道街区正在接受测试。在等离子体室，通过极端温度。电子显微镜观察表面。它是由纳米块制成的。他们正在被一个流浪汉收集。
Channel 4 Rebrand
案例简介：Entry Summary For the rebrand of Channel 4 we wanted to use the opportunity to express who Channel 4 are as well as to entertain their audience.Channel 4 is more than a number. We didn’t want to tell people what they were watching, we wanted to tell people why they were watching. We went back to the start, to the original Lambie Nairn 3D logo from 1982 and broke it apart. The individual Channel 4 blocks are now free to reflect the channel’s remit; to be original, alternative, innovative, to be surprising and bold.The idents, present the blocks as elemental forms born of nature and found within the earth. They depict the blocks being discovered and their impact on the world. While there is a narrative running through the four films, we wanted a less obvious approach to TV Channel branding. Brief Explanation WATERFALL. An explorer discovers a beautiful waterfall. The channel 4 blocks are growing out from the rocks in vast natural formations. Suddenly stones are thrown down at us. A warning shot.SHAMAN. A mythic character dances alone in a vast cave. He wears a multilayered ceremonial costume made from thousands of tiny channel 4 blocks. More blocks are growing out from the rocks around him.DETONATION. A lush forest. We cut. It’s been chopped down to make a mine. A monkey runs away. Then boom. The earth is detonated. Within the natural rocks, many thousands of raw channel 4 blocks rain down. Hundreds of people appear to collect them.BLOCK TESTING. We see a channel 4 block undergoing tests. In a plasma chamber, put through extreme temperatures. An electron microscope looks at the surface. It is made of nano-blocks. They are being collected by a tardigrade.
第四频道重塑
暂无简介
Channel 4 Rebrand
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
