Channel 4 Rebrand|短视频|广告营销案例【ADGuider广告指南】

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第四频道重塑

案例简介：4 频道不仅仅是一个数字。我们不想告诉人们他们在看什么，我们想告诉人们他们在看什么。我们回到了起点，回到了最初的 Lambie Nairn 3D 标志，并把它拆开了。各个频道 4 块现在可以自由反映频道的职权范围; 要原创、另类、创新，要令人惊讶和大胆。新身份与众不同，但足够灵活，可以在所有 4 频道的产品中工作。这些块贯穿一切，从屏幕上的图形、菜单床、标识，甚至是我们新字体中的特征。

第四频道重塑

案例简介：Channel 4 is more than a number. We didn’t want to tell people what they were watching, we wanted to tell people why they were watching. We went back to the start, to the original Lambie Nairn 3D logo and broke it apart. The individual Channel 4 blocks are now free to reflect the channel’s remit; to be original, alternative, innovative, to be surprising and bold. The new identity is distinctive yet flexible enough to work across all Channel 4’s offerings. The blocks run through everything, from the on-screen graphics, menu beds, idents and even feature in our new typeface.