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错车库
案例简介：遭受损害已经够糟糕了，而不必承受后果。保险索赔往往使相当枯燥的阅读。但是在保险公司每年收到的成千上万封信件中，偶尔会有宝石, 对事件的描述如此有趣，充满了无意的幽默，以至于他们为整个系列提供了素材。 mobiliar 运动基于对奇怪保险索赔的视觉和口头解释。这些案例完全按照作者描述的方式再现，也就是相关人员经历 -- 或者至少相信他或她经历过 -- 事件的方式。广告中的一个例子是插图: “我真的以为车库门是开着的，但后来发现它是关着的。 “与其他活动令人耳目一新的不同，这种非常规的方法很有吸引力，因为它幽默而吸引人。Mobiliar 用它来表明它认真对待一切和每个人，对任何情况都有同情心，不管它看起来有多奇怪。
错车库
案例简介：Suffering damage is bad enough without having to suffer the consequences. Insurance claims tend to make pretty dry reading. But among the tens of thousands of letters received by the insurance comapanies each year, there are occasional gems, descriptions of events that are so funny and full of unintentional humour that they have provided the material for whole collections.The Mobiliar campaign is based on visual and verbal interpretations of bizarre insurance claims. The cases are reproduced exactly the way the writer describes, the way the person in question experienced - or at least believes he or she experienced - the event. One example from the commercial by way of illustration: "I really thought the garage door was open, but as later transpired it was closed."Refreshingly different from other campaigns, this unconventional approach is attractive because of its humour and appealing humanity. The Mobiliar uses it to show that it takes everything and everyone seriously and has a sympathetic ear for any situation, no matter how strange it may seem.
Wrong Garage
案例简介：遭受损害已经够糟糕了，而不必承受后果。保险索赔往往使相当枯燥的阅读。但是在保险公司每年收到的成千上万封信件中，偶尔会有宝石, 对事件的描述如此有趣，充满了无意的幽默，以至于他们为整个系列提供了素材。 mobiliar 运动基于对奇怪保险索赔的视觉和口头解释。这些案例完全按照作者描述的方式再现，也就是相关人员经历 -- 或者至少相信他或她经历过 -- 事件的方式。广告中的一个例子是插图: “我真的以为车库门是开着的，但后来发现它是关着的。 “与其他活动令人耳目一新的不同，这种非常规的方法很有吸引力，因为它幽默而吸引人。Mobiliar 用它来表明它认真对待一切和每个人，对任何情况都有同情心，不管它看起来有多奇怪。
Wrong Garage
案例简介：Suffering damage is bad enough without having to suffer the consequences. Insurance claims tend to make pretty dry reading. But among the tens of thousands of letters received by the insurance comapanies each year, there are occasional gems, descriptions of events that are so funny and full of unintentional humour that they have provided the material for whole collections.The Mobiliar campaign is based on visual and verbal interpretations of bizarre insurance claims. The cases are reproduced exactly the way the writer describes, the way the person in question experienced - or at least believes he or she experienced - the event. One example from the commercial by way of illustration: "I really thought the garage door was open, but as later transpired it was closed."Refreshingly different from other campaigns, this unconventional approach is attractive because of its humour and appealing humanity. The Mobiliar uses it to show that it takes everything and everyone seriously and has a sympathetic ear for any situation, no matter how strange it may seem.
错车库
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Wrong Garage
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基本信息
- 广告战役： #Wrong Garage#
- 广告品牌： Die Mobiliar
- 发布日期： 1999-12-01
- 行业领域： 保险 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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