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This Is Not The End
案例简介:
This Is Not The End
案例简介:Credits
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This Is Not The End
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The half-burnt facade logo that became an optimistic and iconic social media post. Your main warehouse is on fire, and everyone assumes your end is really in sight. Is it? This is the story of how a single social media post captivated the entire country and proved that a positive outlook can turn even the worst disaster into a success story. PROCESS: The giant PAKENDIKESKUS logo on the building's facade lost its first three letters in the fire, leaving only "ENDIKESKUS". We framed a photo showing the large "END" and added text above it, creating the message, "THIS IS NOT THE END".
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